Communications
- Plan and manage a monthly comprehensive campaign that meets or exceeds sale targets, including baseline/MEGA/Brand campaign. - Propose ideas & concepts, brand vs creator planning, budgets, and resource allocation. - Set clear objectives for campaign inputs and outputs to foster creator/brand growth, leveraging a deep understanding of market trends and audience behavior. - Ensure quality control for campaign assets, including key visuals, content, assortment, and voucher distribution. - From conceptualization to execution encompassing Livestream events, coordinating with outreach marketing channels, including performance marketing and integrated social media strategies, to increase traffic and optimize targets (GMV/ ROAS). - Coordinate cross-functional teams (Category, Creator management, Operation) to deliver campaign activities on time, optimize traffic and conversion to transaction, and ensure efficient end-to-end execution processes. - Generate reports detailing campaign performance, key findings, and actionable recommendations for improvement. - Proactively identify areas for improvement in campaign performance and propose data-driven solutions to address them.
Minimum Qualifications: - Bachelor's Degree. - 2+ years of demonstrable project management expertise, with a strong preference for candidates with e-commerce and campaign management experience from ideation to execution. Preferred Qualifications: - Communication: Must be results-driven, self-motivated, and possess a proactive communication style. - Proficient in data crunching using various analytics tools, including basic formula applications in Excel/Spreadsheet software. - Capable of multitasking and effectively prioritizing multiple projects in a fast-paced environment.
- Competitive compensation and benefits: Enjoy a comprehensive package that rewards and recognizes your dedication. - Standard social insurance, health insurance, unemployment insurance, labor union, and annual leaves, follow labor regulations. - Meaningful perks of annual health checks, employee engagement events and activities, special allowances on public holidays, and individual ceremonies. - An annual appraisal based on quantitative performance that recognizes your hard work and contribution. More than just a job, we offer: - Direct impact: Your decisions have a tangible impact on Melive's growth and the future of social commerce. - Collaborative environment: Work alongside passionate creators, driven brands, and a vibrant Melive community. - Continuous learning: We invest in your professional development with ongoing training and career advancement opportunities. - Competitive compensation and benefits: Enjoy a comprehensive package that rewards and recognizes your dedication.
Prioritize candidates who can onboard as soon as possible