Brand Marketing Manager
Branding Marketing Digital Marketing Project Management
年収
Location
Job Overview And Responsibility
1) Brand Strategy Development - Define and execute a comprehensive brand strategy that aligns with company goals - Maintain brand consistency across all touchpoints, ensuring alignment with the brand’s vision, mission, and values 2) Marketing Campaigns Development - Leverage consumer insights to support development, implementation, and optimization of multi-channel marketing campaigns to drive brand awareness, trial, consideration and build brand equity worth - Monitor and prepare campaign performance, analyze results, and provide actionable insights for continuous improvement 3) Content Creation and Storytelling: - Oversee the creation of high-quality content that effectively communicates the brand’s story, values, and unique value propositions - Collaborate with creative teams to deliver engaging visual and written content 4) Market Research and Competitive Analysis - Collaborate with CMI to conduct market research to understand consumer behavior, industry trends, and competitive landscape - Use insights to shape marketing strategies and identify growth opportunities 5) Team Leadership and Collaboration: - Lead and mentor a team of marketing professionals, fostering a collaborative and results-driven environment. - Work cross-functionally with product, sales, and customer service teams to align on brand messaging and goals - Engage with key cross functional stakeholders internally to drive and build joint plans and projects to deliver against business goals 6) Performance Measurement: - Define KPIs and track performance metrics to evaluate the success of branding initiatives - Prepare and present regular performance reports to senior leadership 7) Agency Partner Management: - Lead and drive creative and marketing development with key groups of agency partners on strategy, creative, activation and implementation - Define KPIs and track performance
Required Skills and Experience
- Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred). - Minimum of 7 years of experience in brand marketing or a related field, with at least 2 years in a leadership role - Proven track record of managing successful branding and marketing campaigns - Strong knowledge of digital marketing, social media platforms, and emerging trends - Excellent communication, storytelling, and project management skills. - Analytical mindset with the ability to interpret data and translate insights into strategy.
Why Candidate should apply this position
Benefits will be shared in details for successful candidates
Preferred skills and experiences
Prioritize candidates who can onboard as soon as possible
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