Execution Marketing Lead
Marketing Management
年収
Location
Job Overview And Responsibility
- Social Media & Content Execution — core of this role • Build the monthly social media plan across Facebook, Instagram, and TikTok, and turn it into a working content calendar: angle, format, key message, and posting cadence. • Brief, produce, and publish content together with the in-house team, KOL/KOCs, freelancers, and production partners. • Translate product information (ingredients, benefits, usage) into simple, consumer-friendly content. • Track content performance weekly and adjust the plan based on results. - Campaign & Channel Execution • Execute integrated campaigns across Digital, Social, PR/KOL-KOC, and offline activations, following the agreed direction. • Keep messaging, visual identity, and brand tone consistent across all customer touchpoints. • Support E-commerce and Social Commerce (Shopee, TikTok Shop, Livestream) with content, product visuals, and campaign assets for key sale periods. - Team & Partner Management • Manage day-to-day marketing spend within the approved budget. • Work closely with the agency and external partners — brief clearly, review deliverables, keep timelines on track. • Lead a small marketing team: set weekly priorities, assign work, review output, and unblock the team proactively.
Required Skills and Experience
- Bachelor's degree in Marketing, Business Administration, or a related field. - From 3 years of experience in Brand Marketing or Brand Management, in Beauty, Skincare, Cosmetics, or FMCG. - Experience in E-commerce / Social Commerce operations (Shopee, TikTok Shop, Livestream). - Must-have: Experience building a social media plan and turn it into executable content — from briefing to production, publishing, and performance review and working with agencies, KOL/KOCs, and cross-functional stakeholders. - Hands-on execution: comfortable doing the work directly, not only delegating. - Preferred: able to drive a small team day to day without waiting for top-down instructions.
Why Candidate should apply this position
- Attractive salary based on candidate experience. - Working condition: Fulltime Hybrid, HCM.
Preferred skills and experiences
- Experience in an early-stage or startup brand environment. - Brand strategy, market/consumer research, and Go-to-Market planning experience. - Good command of English, both written and spoken.
Interview process
1-2 round with founder
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