Executive, Trade Marketing (cate milk powder)
Marketing Traditional marketing Digital Marketing
Gaji
Lokasi
Gambaran besar dan Tanggung jawab pekerjaan
1. Channel Development Strategy and Retail Value (40%) - Plan displays to increase Total Visible Product (TVP) and the number of display points in each product category. - Review channel segmentation and retail points to tier key retailers, then develop monthly/quarterly or ad-hoc programs to boost sales. - Closely monitor the sales team in implementing plans while ensuring that tracking and measuring effectiveness are fully carried out. - Build channel development platforms and set sales targets to create a sales allocation plan for each area, supporting national sales goals. - Work closely with the Marketing department to synchronize marketing activity plans within a unified commercial plan, creating a synergistic effect across channels. - Manage the merchandising team, evaluating the effectiveness of Shopper Activation activities according to the agreed plan. - Develop sales forecasts for each channel and coordinate with the regional Supply Chain department to ensure timely ordering. - Forecast and achieve expected sales and profits for both current and new products. - Analyze sales data and propose processes to enhance business efficiency. - Develop and maintain relationships with Activation implementation agencies. 2. Promotions and Communication to Consumers/Retailers (30%) - Plan and implement POG (Planogram) & OSA (On-Shelf Availability) to optimize display points and ensure compliance with standards. - Research and plan display tools that fit within the budget. - Establish and monitor the PDCA (Plan – Do – Check – Action) process with distributors and key regions during each business cycle. - Monitor the implementation of initiatives across channels through the distributor team. - Evaluate and improve the reporting system to track key metrics, increasing transparency and efficiency. - Organize and coordinate regular weekly/monthly meetings with stakeholders. 3. Management of New Product Launch Initiatives by Category (20%) - Collaborate with domestic and regional Marketing departments to build category implementation plans, preparing launch plans for approval gateways. - Research distribution channels and consumer behavior to develop effective launch initiatives. - Create plans for each channel, set foundational targets, and align with the sales department to ensure the success of initiatives. - Implement and monitor launch plans, analyze sales data, market trends, and evaluate the effectiveness of display and in-store activation campaigns. 4. Other Tasks (10%) - Support and engage with internal members to ensure work effectiveness and maintain open, effective communication throughout the organization. - Drive productivity, continuously improve service, and optimize resources to enhance cost and operational efficiency. - Perform other tasks as assigned by the direct manager or Glico Sales Department Head.
Keahlian dan pengalaman yang dibutuhkan
• Bachelor Degree in Business, Marketing, Business Administration or equivalent • At least 2 - 3 years of professional experience in Trade Marketing, Shopper Marketing, Category planning. • Knowledge of FMCG categories, baby categories is preferred. • English for communication. • Excellent analytical and organization skills • Ability to resolve conflicts, propose solutions for business • Strong communication and presentation skills • Able to work under pressure and display teamwork
Mengapa kandidat disarakan untuk posisi ini
Benefits will be shared in details for successful candidates
Keahlian dan pengalaman yang disarakan
Prefer candidates who can onboard as soon as possible
Terapkan untuk pekerjaan ini
Pekerjaan selesai (4)
