Expert, Business Marketing

Closed

Brand Marketing

Lokasi

Hanoi

Gambaran besar dan Tanggung jawab pekerjaan

Job Purpose: - The job holder is responsible for designing, proposing business marketing activities through: - Business Marketing Planning and marketing performance management - Design marketing content for program/campaign - Marketing campaign management Key Accountabilities (1) Business Marketing Planning and marketing performance management • Participate in, proposing overall marketing calendar detailing marketing activities and linking each campaign to strategy by economic segment, economic sectors/activities, customer groups... • Execution of marketing activities, budget, premium / stocks and provide update • Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight • Prepare, propose and implement NPS survey • Design, build, embed customer loyalty program by collaborating with other divisions and/or partnerships • Propose KPIs and approach for assessment of marketing value. Monitor marketing programs and campaign performance / fulfilment Key Accountabilities (2) Design marketing content for program/campaign • Design content for marketing program, campaign • Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign Key Accountabilities (3) Marketing campaign management • Develop, embed campaign management mechanism including standard campaign specification, campaign proposal, campaign contact strategy, campaign fulfilment process and documentation • Strengthen public awareness and branding through collaboration with bank-wide Marketing team for award participation...

Keahlian dan pengalaman yang dibutuhkan

• University degree majoring in Economics/ Finance/ Banking/ Marketing/ Business Administration • Master's degree or higher is preferred • Experience: at least 8 years in positions related to banking and/or management, Product Marketing, Corporate Customers • English: minimum TOEIC 650 or equivalent • Expertise + Understanding the organization + Knowledge of the company's products + Understanding the rules/operating processes in the unit

Mengapa kandidat disarakan untuk posisi ini

• Participate in formal training before officially starting work. Regularly sponsored to attend professional training courses at Techcombank. • Work in a dynamic, professional environment with many advancement opportunities. • Enjoy full benefits as per Techcombank's policies. • Gain and share practical work experiences. • Provided with complete equipment to support work tasks.