Senior Product Marketing Analyst
Communications Collaborating
Salary
Location
Job Overview And Responsibility
Business Performance Analysis: - Conduct thorough quantitative and qualitative analysis using various sources of data. - Translate analysis findings and personal insights into actionable recommendations for business reviews and marketing plans. - Collaborate with senior team members to assist in segmentation, targeting, and positioning strategies for different travel portfolios. - Identify customer pain points, media consumption habits, challenges, and concerns. - Provide valuable insights on customers, markets, and levers for effective marketing initiatives. - Actively liaise with various stakeholders to define marketing support requirements, including channels and business development needs. - Generate custom analyses to uncover business trends, identify opportunities, and support key business initiatives. Competitor Analysis and Market Trends: - Collect and analyze data on competitors' products, services, marketing strategies, and pricing tactics. - Identify competitors that pose significant threats to our company's growth and profitability. - Research competitors' customers, demographics, buying habits, and psychographics. - Monitor industry trends and research future technologies and government policies that may impact our business operations. - Identify potential market opportunities and risks to our business model. Communication and Presentation: - Prepare comprehensive presentations for upper management summarizing market research findings and recommendations. - Effectively communicate market trends and industry predictions to drive informed strategic decisions. Able to lead small projects (with supervision/guidance): - Execute end-to-end campaign activities including: - Define campaigns: audience, messages, channel mix, objectives & activities - Execute campaign and build a compelling story to the customer - Monitor performance of the campaign & optimize post mortem of the campaigns - Identify and execute revenue levers and conversion rate optimization through pricing and promotion (within constraints)
Required Skills and Experience
- Bachelor's degree in Marketing, Business, Economics, or a related field. - Graduate of any college degree with up to 5 years working experience - Have experiences in e-commerce, online marketing, retail/ investment banking, management consultancy is preferred - Passion in data-driven marketing and creating growth - Good analytical, project management, and problem-solving skills. Proficiency in data analysis tools and techniques: Tableau, Amplitude. - Detail-oriented with the ability to synthesize complex information. - Self-driven, love challenges, have an entrepreneurial spirit and get things done - Strong communication, collaboration skill, and ability to work well in an international team environment
Why Candidate should apply this position
Benefits will be shared in details for successful candidates
Preferred skills and experiences
- Have experiences in e-commerce, online marketing, retail/ investment banking, management consultancy - Proficiency in data analysis tools and techniques: Tableau, Amplitude.
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