Mandarin Copywriter (Full-time remote)
Digital Marketing Copywriting
Salary
Location
Job Overview And Responsibility
● Key Responsibilities: ○ Develop and execute creative copy in Mandarin tailored to various Chinese social media platforms and our website, ensuring content is engaging, informative, and tailored to our target audience - students looking for accommodation. ○ Translate and adapt English content marketing materials into Mandarin, maintaining the brand's voice and message consistency across all channels. ○ Collaborate with the marketing team to create compelling campaigns that resonate with the Chinese market, driving brand awareness and engagement. ○ Posting content on social media platforms ○ Stay up-to-date with trends on social media platforms to ensure content is relevant and appealing and has a high chance of going viral! ○ Analyse content performance metrics to understand effectiveness and adjust strategies accordingly. ○ Perform Keyword research and optimise content for SEO
Required Skills and Experience
○ Native Mandarin speaker from Mainland China, fluent in English. ○ Proven experience in copywriting (2+ years), specifically for Chinese platforms (WeChat, RED, Douyin, Weibo, Baidu, Bilibili etc.). ○ SEO knowledge is a must! Candidate must be able to do keyword research and optimise content for search engine ranking.
Why Candidate should apply this position
What We Offer: Opportunity to shape the social media strategy in a key market. Competitive salary and opportunities for professional growth. Remote work flexibility, fostering a dynamic and supportive work culture. Plus our benefit package here: ○ Rapid career growth (can skip intermediate levels) ○ Employee wellbeing policies (at the best standard) ○ Amazing work culture! ○ Yearly bonus ○ Performance bonus by reaching targets ○ Local labour contract and standard benefits according to the law
Preferred skills and experiences
○ Knowledge of the student accommodation industry or experience working with a student accommodation brand is highly preferred.
Report to
Senior Lead Content and Brand
Interview process
Written Assignment -> Interview with Senior Lead Content and Brand -> Interview with Head of Marketing
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