Media Manager
Communications
Salary
Location
Job Overview And Responsibility
The key accountabilities for the role are spread across the spectrum of leading strategy to Execution. These include: - Leverage deep knowledge of media to serve as the BUs’ expert voice in the subject - Lead media as a growth driver, providing functional expertise into key projects which are designed to drive consistent growth in the organization - Support the leadership team in media investment/sufficiency decisions. - Challenge our brand teams & media agency to develop more effective & efficient media plans - Deliver a business-driven mindset, working to connect how we plan and execute media to the way it can drive our business - Drive our media effectiveness agenda, working with markets to integrate effectiveness-based media approaches into plans and partnering with Consumer and Business Insights teams to help measure the business impact - Work closely with the Global team to embed centrally generated best practice media planning and buying guidelines, KPI’s and standardised reporting. - Provide the leadership in strategic thinking via the delivery of the Connections Plan/Media Plan based on the - - Marketing and communication objectives. - Ensure that the media agency operates at its full potential across all aspects of the business. - Have a working knowledge of the programmatic and overall AdTech space and players.
Required Skills and Experience
Leadership: - Strategic thinking for alignment with Haleon’s longer term objectives. Able to make tough choices to drive a single-minded strategy. - Comfort with ambiguity and building capabilities/organizations with very little definition. Works well across different teams in different geographies and cultures Technical Skills: - Demonstrable experience in offline & online media, brand building, and communications. - In-depth understanding of the media markets (i.e., media cost dynamics, landscape, media usage trends, etc.) in SEAT markets - Experience in both media planning and buying along with a strong digital foundation is a requirement, with an ability to stay ahead of the ever-evolving media landscape would be a plus. - Conversant with all forms of digital formats and measurement Critical Experiences: - University Degree (B.Sc) either in Business, Marketing, Media or related discipline - Prior work experience in SEA markets - Ability to work across wide priorities - 5+ years of experience in media, able to demonstrate a deep understanding of media concepts both for offline and online channels - Sharp communication skills in English. Other relevant languages a plus
Why Candidate should apply this position
Benefits will be shared in details for successful candidates
Preferred skills and experiences
- Experience in healthcare/consumer healthcare/CPG communications field gained in-house or at a global agency, with understanding of regulatory environment a plus. - Sharp communication skills in English. Other relevant languages a plus
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