Short-Form Video Content Marketer (Full-Stack Content Producer)
Production Management Editing Video Broadcasting
Mức lương
Khu vực
Tổng quan về công việc và trách nhiệm
🚩 Core Responsibilities - Original Script Development — Deeply analyze product selling points for brands the company serves (fashion, beauty, health & wellness, etc.) and write high-conversion, high-engagement short video scripts, including storyboard design. - On-Site Shooting — Independently handle all video shoots; proficient with cameras, phone gimbals, and lighting setups to deliver brand-quality visuals. - Post-Production & Editing — Skilled in CapCut, Premiere Pro, or similar tools. Master pacing, BGM selection, transitions, and effects to ensure content fits TikTok's local aesthetic. - Viral Content Deconstruction — Actively track TikTok trending content, hot BGMs, and competitor activity; quickly recreate and localize trends with fresh angles. - Data-Driven Optimization — Continuously iterate content strategy based on metrics (views, completion rate, conversion rate) to improve account authority and sales performance. 🎯 Key KPIs - Output Volume — Weekly high-quality video output (e.g. 10–15 videos; adjustable based on actual workflow). - Traffic Metrics — Average completion rate, engagement rate, and effective viewer referrals to livestreams. - Conversion Metrics — Video-attributed GMV or click-through conversion rate (CTR). -- 1. 原创脚本策划： 针对公司服务的品牌（服装、美妆、大健康等），深度挖掘产品卖点，撰写高转化、高互动的短视频脚本（包含分镜设计）。 2. 高效拍摄执行： 独立负责短视频的现场拍摄，熟练操作各类摄影器材、手机稳定器、灯光布景，确保画面具有品牌质感。 3. 精修后期剪辑： 熟练使用 CapCut (剪映)、PR 或相关剪辑软件。精准把控视频节奏、BGM、转场及特效，确保视频符合 TikTok 本土审美。 4. 爆款逻辑拆解： 实时追踪 TikTok 热门趋势、热点 BGM 及竞品动态，能够快速“翻拍”并进行本土化创新。 5. 数据复盘优化： 根据视频的播放量、完播率、转化率等数据，持续迭代内容方案，提升账号权重及带货效率。 🎯 关键考核指标 (KPI)： - 量化产出： 每周产出高质量短视频数量（如：10-15 条）。不是固定数值，可根据实际工作可调整。 - 流量指标： 视频平均完播率、互动率及有效引流至直播间的人数。 - 转化指标： 视频带货产生的 GMV 或点击转化率（CTR）。
Kỹ năng và kinh nghiệm tối thiểu
🛠️ Requirements - Hands-On Experience — 1–3 years at an MCN agency or new media company, with a proven portfolio of commerce-driven or IP-style short videos (portfolio required at interview). - Full-Stack Skills — Independently capable across scripting, shooting, and editing; able to respond quickly to brand testing needs and deliver on time with consistent quality. - Commercial Mindset — Pure artistic vision is not enough — you must understand how video drives purchase decisions, with a deep grasp of the "golden 3 seconds" and conversion trigger points. - Resilience & Collaboration — Comfortable in the fast-paced MCN environment; works closely with streamers and ops teams to meet tight deadlines. - Proficiency in 2 of 3 languages: Chinese / Vietnamese / English — especially those who can read CN/EN scripts and adapt them locally. --- 🛠️ 我们对你的要求（Requirements）： 1. 实战经验： 1-3 年 MCN 机构或新媒体公司工作经验，有成熟的带货类/IP类短视频作品案例（面试请附作品集）。 2. 全能技能包： 具备“编、拍、剪”全流程独立实操能力，能快速响应品牌测款需求，保质保量完成产出。 3. 商业敏感度： 拒绝纯艺术创作，必须懂视频如何引导用户下单，对“黄金 3 秒”和“转化埋点”有深刻理解。 4. 抗压与协同： 适应 MCN 快节奏工作环境，能与主播、运营团队紧密配合，在限定时间内完成交付。 5. 懂中/越/英三语中的两种，能直接阅读中文/英文脚本并进行本土化改编者优先。
Tại sao ứng viên nên làm ở đây
🎁 What We Offer Big Stage — Direct involvement in the 0-to-1 growth journey of multiple international and Vietnamese local brands. Professional Growth — Guided by senior marketing consultants; hands-on access to cutting-edge AI-powered marketing tools and strategies. Incentive Structure — Base salary + viral video bonus pool. --- 🎁 我们能提供： - 广阔舞台： 直接参与多个国际及越南本土知名品牌的从 0 到 1 增长过程。 - 专业成长： 资深营销顾问带队，掌握数字化时代最前沿的 AI 赋能营销工具与策略。 - 激励机制： 基础薪资 + 爆款视频奖金包
Ưu tiên có kỹ năng và kinh nghiệm
- Prior experience growing an account from scratch, or a track record of single videos reaching 1M+ views. - 有成功起号经验或单条视频百万播放记录者优先。
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CEO
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