Email Marketing Manager
SEO Content Marketing Analytical
Mức lương
Khu vực
Tổng quan về công việc và trách nhiệm
- Design and execute personalized email marketing campaigns based on customer profiles, segments, interactions, and intent. - Develop automated email workflows and journeys to nurture leads, onboard customers, and drive repeat purchases within an e-commerce context. - Utilize customer data and analytics to optimize email performance and personalize content. - Provide insights and guide AI product development to automate segmentation, journey design, and copywriting - Manage and optimize email marketing platforms and tools. - Conduct A/B testing to refine email campaigns and improve key metrics (open rates, click-through rates, conversion rates). - Collaborate with cross-functional teams, including content, design, and product, to ensure cohesive messaging and campaign execution. - Monitor and report on email marketing performance, providing insights and recommendations for improvement. - Stay up-to-date with the latest email marketing trends, technologies, and best practices, particularly in the e-commerce space.
Kỹ năng và kinh nghiệm tối thiểu
- Bachelor's degree in Marketing, Business, or a related field. - At least 5 years of experience in email marketing, with a strong focus on personalized journeys and customer segmentation. - Proven experience in e-commerce email marketing, including transactional emails, promotional campaigns, and lifecycle marketing. - Proficiency with email marketing platforms and automation tools (e.g., Mautic, Klaviyo, etc.). - Strong analytical skills and experience with web analytics tools (e.g., Google Analytics). - Understanding of data privacy regulations and best practices (e.g., GDPR, CCPA). - Excellent written and verbal communication skills. - Creative mindset with a passion for creating engaging and personalized customer experiences.
Tại sao ứng viên nên làm ở đây
- Competitive compensation package, including 13th-month salary and performance bonuses - Comprehensive health care coverage for you and your dependents - Generous leave policies, including annual leave, sick leave, and flexible work hours - Convenient central district 1 office location, next to the metro station - On-site lunch with multiple options, including vegetarian - Grab for work allowance and fully equipped workstations - Fun and engaging team-building activities, sponsored sports clubs, and happy hour every Thursday - Unlimited free coffee, tea, snacks, and fruit to keep you energized - An opportunity to make a social impact by helping to democratize credit access in emerging markets
Ưu tiên có kỹ năng và kinh nghiệm
- Interest and familiarity with working with AI and machine learning is a plus.
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