B2B Marketing Specialist

Closed

Digital Marketing Marketing Marketing Advertising Event Planning Social Media Management Market Research

Icon Location Khu vực
Japan, Remote

Phúc lợi

Thưởng chỉ tiêu Thưởng chỉ tiêu
Cấp laptop Cấp laptop
Đánh giá lương hàng năm Đánh giá lương hàng năm
Bảo hiểm full lương Bảo hiểm full lương
Thời gian làm việc linh hoạt Thời gian làm việc linh hoạt
Cho phép làm tại nhà Cho phép làm tại nhà

Tổng quan về công việc và trách nhiệm

The role: We are seeking a dynamic marketing specialist passionate about driving the B2B business through marketing campaigns and organizing engaging events, webinars, and workshops both online and offline. In this role, you will have the opportunity to influence and create valuable content that resonates with our target audience, while bringing ELSA closer to our B2B stakeholders. Your efforts will contribute to enhancing ELSA B2B's brand awareness, generating demand, leads, and driving effective calls to action. What you'll do: As a Marketing Specialist, you will be responsible for planning and creating content for our Japan campaigns. You will also be in charge of planning, organizing, and executing a wide range of events, webinars, and workshops aimed at companies and schools, targeting C-level executives, leaders, employees, and students. Your primary objective will be to drive awareness, engagement, generate leads, and create demand for the adoption of the ELSA English app within businesses and schools. To accomplish this, you will collaborate closely with marketing agencies and internal cross-functional teams, including marketing, business development, customer success, and other related departments. Your copywriting, creativity, attention to detail, project management skills, and data-driven mindset will be crucial to your success in this role. - Conduct market research to identify industry trends, competitor activities, and customer preferences, ensuring our campaigns stand out in the market. - Coordinate with internal stakeholders to create engaging content, such as presentations, demonstrations, case studies, and interactive activities that highlight the benefits of the ELSA English app. - Work with agencies to improve awareness, engagement and conversions of FB/LinkedIn/LINE/email marketing/Google Ads with different types of A/B testing. - Provide write-ups and post on social media. - Run email marketing campaigns. - Manage end-to-end event, webinar, and workshop planning, including budgeting, venue selection, agenda development, speaker coordination, logistics, and post-event evaluation. - Ensure the quality of leads generated from campaigns and calculate conversion rate and ROI. - Utilize relevant automation tools and platforms to promote events and webinars, manage registrations, track attendee engagement, and measure performance. - Collaborate with the marketing communications team to develop promotional materials and creatives for campaigns. - Work closely with business development teams and sales representatives to ensure proper lead capture, follow-up, and integration of event and webinar leads into the sales pipeline. - Continuously analyze and evaluate the effectiveness of campaigns measuring key performance indicators (KPIs) such as attendance, engagement, lead generation, and conversion rates. - Stay up-to-date with industry trends, emerging technologies, and best practices in marketing. - Measure and report the performance of all campaigns, events, and webinars against goals and KPIs. - Perform other relevant tasks assigned by the direct supervisor to achieve desired results for the department.

Kỹ năng và kinh nghiệm tối thiểu

- Minimum 3 years experience with a track record in digital/performance marketing positions - Understanding of modern, multi-channel B2B lead generation channels, tactics, and strategies - Strong expertise in paid ads related platforms, namely Facebook, LINE, LinkedIn, Google Ads, Google Tag Manager and Google Analytics - Understanding of event marketing and webinar best practices, with a track record of successful lead generation, engagement, and demand creation. - Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously. - Excellent Japanese copywriting skills, with the ability to effectively engage and influence internal stakeholders and external partners. - Ability to converse in English internally.

Tại sao ứng viên nên làm ở đây

- Annual leave 15 days per year - Work device provided - Other benefits such as insurance are in compliance with Japanese labor law. - Competitive compensation - Flexible working hours. Remote work - ELSA account - Fun energetic team and collaborative culture - Opportunities to grow professionally and play a critical role to shape the next stage of the company’s growth - Experience the true spirit of a fast growing and well funded Silicon Valley startup

Ưu tiên có kỹ năng và kinh nghiệm

- Candidates who have prior experience in events, branding, PR, and communication are a huge plus.

Báo cáo cho

Global B2B Marketing Director

Quá trình phỏng vấn

3 rounds (online): 1st round with Global Marketing Director (Singaporean), 2nd round with Managing Director (Japanese), 3rd round with VP of B2B.

Tony Nguyen

Headhunter | Recruiter
Verified
employee 6082 ứng viên
cup 758 phỏng vấn
health 51 đi làm

Tony Nguyen

Headhunter | Recruiter
Verified
Icon employee 6082 ứng viên
Icon cup 758 phỏng vấn
Icon health 51 đi làm
Chat
Công việc đã hoàn thành (51)
  • Check Placement for Retail & Business Development Manager
  • Check Placement for Admission Consultant
  • Check Placement for Engineering Manager (Java)
  • Check Placement for Head of Partnership
  • Check Placement for Public Relations Manager
  • Check Placement for Blockchain Developer
  • Check Placement for Senior Fullstack Engineer
  • Check Placement for Software Engineer (Web3)
  • Check Placement for Senior Technical Artist
  • Check Placement for Senior QA Engineer
  • Check Placement for Front-end Developer
  • Check Placement for Office Manager
  • Check Placement for Creative Director (Video Content Lead – Fiction)
  • Check Placement for Promo Producer (Writer)
  • Check Placement for Senior Python Engineer (Full-time remote)
  • Check Placement for Freelance Senior Marketer
  • Check Placement for Creative Director (Video Content Lead – Fiction)
  • Check Placement for Endpoint Security Engineer (1-year contractor)
  • Check Placement for Credit Control Executive
  • Check Placement for Technical Lead
  • Check Placement for Performance Marketing Specialist
  • Check Placement for Finance Executive (Consolidation) - role 2
  • Check Placement for Head Trainer
  • Check Placement for Data Scientist
  • Check Placement for #Senior Mobile Developer
  • Check Placement for Marketing Lead (Full-time remote)
  • Check Placement for Technical Solution Sales
  • Check Placement for Senior Fullstack Developer (.NET Core) - Open remotely 100%
  • Check Placement for Investor Relations Manager
  • Check Placement for Chief Technology Officer
  • Check Placement for Phó phòng Telesales
  • Check Placement for QA/QC Tester (Part-time)
  • Check Placement for Graphic Designer
  • Check Placement for Game Designer (Full-time Remote)
  • Check Placement for Motion Designer (Full-time Remote)
  • Check Placement for Full Stack NodeJS (MERN Stack) (Full-time Remote)
  • Check Placement for Chief Accountant
  • Check Placement for Frontend Developer (Full-time Remote)
  • Check Placement for Front-end developer (Freelance remote)
  • Check Placement for Data Scientist (Full-time Remote)
  • Check Placement for Performance Marketer
  • Check Placement for #Senior React Native Developer
  • Check Placement for Web Designer (Freelance)
  • Check Placement for Senior QA Engineer
  • Check Placement for Business Analyst
  • Check Placement for Senior Angular Front-end Developer
  • Check Placement for Product Owner
  • Check Placement for Senior Java Developer
  • Check Placement for Sales Admin Supervisor
  • Check Placement for Assistant
  • Check Placement for Kỹ sư Thủy lợi
View More
View Less
Đăng nhập

Đăng ký mới tài khoản

Quên mật khẩu?
Điều khoản sử dụng•Quy định bảo mật