GTM Manager

Data Analysis Strategic Planning Budget Planning Market Research

Icon salary Mức lương
Thương lượng
Icon Location Khu vực

Tổng quan về công việc và trách nhiệm

Market research and analysis - Gain an in-depth understanding of the smart home market in Vietnam, including its market size, competitive landscape, consumer demands, and channel characteristics. - Analyze the GTM strategies of competitors to identify market opportunities and threats. - Conduct regular market research, collect user feedback, and provide a basis for product improvement and marketing strategies. GTM strategy formulation and implementation - Based on the market research results, formulate the GTM strategy for Eufy products in the Vietnamese market, including product positioning, pricing strategy, channel strategy, marketing strategy, etc. - Work with the product team to ensure that the products meet the demands of the Vietnamese market. - Work with the sales team to set sales targets and sales plans. - Work with the marketing team to formulate marketing plans, including online promotion, offline activities, PR, etc. - Coordinate the resources of various departments to ensure the smooth implementation of the GTM strategy. Channel Management and Expansion - Be responsible for the channel management of Eufy products in the Vietnamese market, including online channels (e-commerce platforms, social media) and offline channels (retail stores, distributors). - Expand new sales channels and increase the coverage of Eufy products in the Vietnamese market. - Establish a good cooperative relationship with channel partners to jointly promote the sales of Eufy products. Marketing activity planning and execution - Based on market demand and product features, plan and execute various marketing activities, including online promotions, offline events, new product launches, etc. - Evaluate the effectiveness of marketing activities and make adjustments based on the evaluation results. - Work with the marketing team to produce marketing materials, including product brochures, posters, videos, etc. Data Analysis and Reporting - Track the sales data, market share, user feedback, etc. of Eufy products in the Vietnamese market. - Analyze the data, identify problems and opportunities, and put forward improvement suggestions. - Report the market situation and the implementation of the GTM strategy to the management on a regular basis. Budget Management - Be responsible for the GTM budget management of Eufy products in the Vietnamese market to ensure the rational use of the budget. - Track the implementation of the budget and make adjustments based on the actual situation.

Kỹ năng và kinh nghiệm tối thiểu

- Bachelor’s or master's degree in Marketing, Business, or related field. - 3+ years in consumer electronics (GTM, sales, product promotion, or sales strategy preferred). - Proven ability to translate data into actionable plans with analytics tools (e.g., Tableau), and MS Suite. - Strong cross-functional collaborator with agile project management skills. - Creative problem-solver adapting quickly to market shifts. - Learning agility to new products and technologies. - Fluent English communication (written/verbal).

Tại sao ứng viên nên làm ở đây

Benefits will be shared in details for successful candidates

Ưu tiên có kỹ năng và kinh nghiệm

Prioritize candidates who can onboard as soon as possible

Thien T.

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Thien T.

Headhunter | Recruiter
Verified
Icon employee 0 ứng viên
Icon cup 0 phỏng vấn
Icon health 0 đi làm

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