Customer Relationship Manager
Collaborating Brand Management Relationship Management Customer Retention
Mức lương
Khu vực
Phúc lợi
Lương tháng 13
Thưởng chỉ tiêu
Du lịch/Công tác
Phúc lợi khác
Tổng quan về công việc và trách nhiệm
Customer Data Strategy - Build and manage a centralized CRM system that consolidates customer data from both offline and online channels. - Identify and implement ways to collect richer customer information across all touchpoints (website, social media, e-commerce, POS, etc.). - Segment customers based on behavior, purchase history, preferences, and lifecycle stage. Customer Insights & Engagement Planning - Analyze customer data to generate actionable insights and build customer personas. - Develop monthly and quarterly customer engagement plans aligned with business goals. - Design targeted campaigns focused on: • Reactivation : Win back lapsed customers. • Engagement : Increase frequency among slow-buying customers. • Cross-sell/Upsell : Encourage exploration of new SKUs and higher basket sizes. - Collaborate with marketing, product, and operations teams to execute these plans effectively. Campaign Execution & Optimization - Plan, launch, and monitor performance of CRM campaigns (email, SMS, in- app: Zalo, push notifications, in-store promotions). - Work closely with digital marketing and content teams to craft compelling messaging that resonates with GenZ audiences. - Continuously optimize campaigns using A/B testing, feedback loops, and analytics tools. Cross-functional Collaboration - Partner with the Product team to inform new product development based on customer preferences and trends. - Coordinate with Operations to ensure seamless execution of customer-facing initiatives. - Support Retail and E-commerce teams in delivering consistent, personalized experiences. Brand Building & Culture - Act as an ambassador for Levents’ mission to build a global brand rooted in Vietnamese identity. - Be hands-on in daily execution, comfortable working in a fast-paced, startup- like environment. - Foster a collaborative, results-driven team culture.
Kỹ năng và kinh nghiệm tối thiểu
- 5–6 years of experience managing CRM or customer engagement strategies in Vietnam, preferably in fashion, retail, or premium consumer brands. - Demonstrated success in driving reactivation, engagement, and conversion through CRM initiatives. - Deep understanding of GenZ consumer behavior , preferences, and communication styles. - Good understanding of excel, email marketing platforms, and analytics tools (Google Analytics etc.). - Strong analytical skills with ability to translate data into actionable strategies. - Excellent project management, communication, and interpersonal skills. - Communicate in Vietnamese and English (basic).
Tại sao ứng viên nên làm ở đây
- A chance to shape the future of Vietnam’s fastest-growing Gen Z brand and build a global legacy. - Competitive compensation package with equity/stake in the company. - Autonomy to innovate, backed by a supportive CEO and energetic team. - Opportunities for international travel and exposure. - Competitive salary package (freely discussed), 13th salary & yearly bonus if any - Join Government Health & Society Insurance - Fast growing start up environment - Other bonding company activities
Ưu tiên có kỹ năng và kinh nghiệm
- Passionate about building a global brand from Vietnam. - Preference will be given to candidates who have a background in Icon Denim, Starbucks, or similar companies.
Báo cáo cho
COO/CEO
Quá trình phỏng vấn
3 rounds: 1. Interviews and Test (Mindset oriented test) -> 2. Interview with BOD representative -> 3. Interview with BOD
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