Expert, Brand Management And Development (Life Insurance Experience)
Digital Marketing Branding Brand Management
Mức lương
Khu vực
Tổng quan về công việc và trách nhiệm
Job Purpose • The job holder ensures that Techcombank's brand strategy, in line with the overall development strategy, is implemented as planned. • The job holder participates in developing a brand development plan and measuring effectiveness to increase brand awareness, emotional connection, brand love, brand health enhancement (BHI), and brand value. • The job holder contributes to the development of a brand plan including implementing the "Excellent > Everyday" Life Trend to lead the media, strengthen emotional connection with the target audience, and create differentiation in the brand field. Key Accountabilities (1) • Participate in building long-term and short-term brand development plans including objectives, target audience, and deployment orientation for each stage to gradually realize the brand strategy. • Collaborate in planning and deploying the trend of Living Better Every Day (hub, app, social fund, etc.) with relevant departments, ensuring progress and activity quality align with the developed strategy. • Develop short-term communication plans (big idea, main message, cross-cutting content) across traditional and non-traditional mass communication channels (e.g., experience marketing), including internal communication. • Support the creation of evaluation criteria/frameworks and KPIs to measure effectiveness for each campaign and activity. • Work closely with implementation teams to ensure execution aligns with the plan; analyze performance reports to optimize campaigns and propose improvements for future activities. • Control detailed budgets and schedules within the assigned scope of work. • Manage external partners (NCC) in consulting creative ideas and advertising communication both locally and internationally. • Develop and implement a personal development plan (PDP). • Develop and evaluate annual KRA results on time (twice/year – June and December). • Actively participate in building a positive organizational culture and comply with all requirements on time. Key Accountabilities (2) (Thông tin chưa được cung cấp) Key Accountabilities (3) (Thông tin chưa được cung cấp) Key Relationships - Direct Manager Head of Brand Management and Development Key Relationships - Direct Reports (Thông tin chưa được cung cấp) Key Relationships - Internal Stakeholders Business units (BU), CSA, CA, strategy development, financial planning, human resources. Key Relationships - External Stakeholders External partners (NCC) for strategy consultation, creative ideas, advertising communication, agencies, and related departments.
Kỹ năng và kinh nghiệm tối thiểu
1. Success Profile – Qualification and Experiences - Qualifications Level 3 -Expertis - Have professional knowledge on brand development, building media and advertising plans, priority in FMCG industry, MNC companies, multinational advertising companies. - Work Experience - Minimum 7 years of experience in brand management - Foreign Language - English, Level 3, TOEIC (605–780) 2. Success Profile – Functional Competencies - Business Acumen – Level 3 - Customer Experience Management – Level 3 - Digital Marketing – Level 3 - Impactful Communication – Level 4 - Influencing and Negotiation – Level 3 - Market Assessment – Level 4 - Segmentation Skills for Corporate Banking – Level 3 - Segmentation Skills for Retail Banking – Level 3 - Success Profile – Leadership Competencies - Strategic Mindset – Level 2 - Change and Innovation – Level 2 - Collaboration – Level 2 - Talent Development – Level 2 - Results Orientation – Level 2 3. Success Profile – Culture Fit (Core Values) - Customer Centricity - Innovation and Creativeness - Collaboration for Common Objectives - Self-development - Work Efficiency
Tại sao ứng viên nên làm ở đây
Benefits will be shared in details for successful candidates
Ưu tiên có kỹ năng và kinh nghiệm
4. Success Profile – Personal Attributes - Integrity, modest - Optimistic, adaptable & emotionally controlled - Conscientious, resilient, vigorous & achieving - Persuasive, unconventional & forward thinking
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