Urgent

General Manager (Live Commerce)

Operations Management KOL/KOC

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応相談
Icon Location Location
Philippines

Job Overview And Responsibility

ABOUT THIS ROLE The Metub Company is one of Vietnam’s leading digital entertainment and commerce groups — operating across YouTube MCN (500+ creators, $300M+ GMV), influencer marketing, live commerce, and a music label. We are now launching our first international expansion into the Philippines, starting with TikTok Shop live commerce and MCN operations. The General Manager — Philippines (fulltime, based in Manila) is our anchor hire: the person who will build our Philippines business from the ground up. This is not a “management” role — it’s a founder-mode role. You will be the face of The Metub Company in the Philippines, responsible for signing creators, closing brand deals, launching live commerce operations, and proving the unit economics that will unlock our broader Southeast Asia expansion. KEY RESPONSIBILITIES 1. Creator Acquisition & Management Identify, sign, and manage top Filipino video creators in beauty, health, and FMCG verticals Activate video creators to transition into live commerce — train them on Melive’s proven livestream playbook Build and manage a KOC (Key Opinion Consumer) affiliate army for scalable product distribution 2. Brand Partnerships & Revenue Develop and close live commerce partnerships with FMCG and beauty brands (local and international) Own the Philippines P&L — drive GMV, brand deal revenue, and affiliate commission income Manage brand campaign execution: from briefing to live session to performance reporting 3. Platform & Ecosystem Relationships Be Melive’s primary relationship holder with TikTok Shop Philippines (MCN, TSP, TAP programs) Navigate platform policies, secure platform support, and leverage TikTok’s subsidy programs for creators 4. Operations & Team Building Set up and run the Manila office with lean operations (supported by Vietnam HQ team for the first 6 months) Hire and build the local team as operations scale Coordinate with Vietnam HQ on production, ads management, creative support, and reporting 5. Market Intelligence Serve as the key strategic point for market intelligence on the Philippines creator economy, live commerce trends, and competitive landscape Provide weekly market updates and strategic recommendations to To BU HEAD/ CEO.

Required Skills and Experience

- 7+ years in live commerce (social commerce)/ MCN Agency/ Livestreaming industry in the Philippines - Strong network within the Filipino creator and influencer ecosystem, with direct relationships with leading beauty and lifestyle creators - Own the Philippines P&L — drive GMV, brand deal revenue, and affiliate commission income - Proven business development track record, with personal ownership of closing brand deals or partnerships exceeding $100K annually - Hands-on experience in TikTok Shop or social commerce, with a solid understanding of affiliate programs and live selling operations - Entrepreneurial mindset — you thrive in ambiguity, build from zero, and take extreme ownership of outcomes - Fluent in English and Filipino/Tagalog, both written and spoken, with the ability to collaborate effectively in a cross-cultural environment - Manila-based or willing to relocate immediately

Why Candidate should apply this position

- Competitive base salary benchmarked to Manila market - Performance bonus tied to GMV, creator acquisition, and brand revenue targets - Travel budget for Vietnam HQ visits (quarterly) - Full operational budget for office setup and team building.

Preferred skills and experiences

- Experience working at or with an MCN, influencer marketing agency, or FMCG/beauty brands - Prior experience with TikTok, YouTube and other social/e-commerce platform - Knowledge of the China/Douyin live commerce model and how it’s being adapted for SEA - Experience in performance marketing - Mandarin or Vietnamese language skills (big plus for HQ coordination) Experience setting up a new country/market operation from scratch

Report to

Head in Vietnam/CEO

Interview process

3 rounds: round 1: Head of People - round 2: CGO - round 3: CEO

Tony Nguyen

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