GTM Manager
Data Analysis Strategic Planning Budget Planning Market Research
年収
Location
Job Overview And Responsibility
Market research and analysis - Gain an in-depth understanding of the smart home market in Vietnam, including its market size, competitive landscape, consumer demands, and channel characteristics. - Analyze the GTM strategies of competitors to identify market opportunities and threats. - Conduct regular market research, collect user feedback, and provide a basis for product improvement and marketing strategies. GTM strategy formulation and implementation - Based on the market research results, formulate the GTM strategy for Eufy products in the Vietnamese market, including product positioning, pricing strategy, channel strategy, marketing strategy, etc. - Work with the product team to ensure that the products meet the demands of the Vietnamese market. - Work with the sales team to set sales targets and sales plans. - Work with the marketing team to formulate marketing plans, including online promotion, offline activities, PR, etc. - Coordinate the resources of various departments to ensure the smooth implementation of the GTM strategy. Channel Management and Expansion - Be responsible for the channel management of Eufy products in the Vietnamese market, including online channels (e-commerce platforms, social media) and offline channels (retail stores, distributors). - Expand new sales channels and increase the coverage of Eufy products in the Vietnamese market. - Establish a good cooperative relationship with channel partners to jointly promote the sales of Eufy products. Marketing activity planning and execution - Based on market demand and product features, plan and execute various marketing activities, including online promotions, offline events, new product launches, etc. - Evaluate the effectiveness of marketing activities and make adjustments based on the evaluation results. - Work with the marketing team to produce marketing materials, including product brochures, posters, videos, etc. Data Analysis and Reporting - Track the sales data, market share, user feedback, etc. of Eufy products in the Vietnamese market. - Analyze the data, identify problems and opportunities, and put forward improvement suggestions. - Report the market situation and the implementation of the GTM strategy to the management on a regular basis. Budget Management - Be responsible for the GTM budget management of Eufy products in the Vietnamese market to ensure the rational use of the budget. - Track the implementation of the budget and make adjustments based on the actual situation.
Required Skills and Experience
- Bachelor’s or master's degree in Marketing, Business, or related field. - 3+ years in consumer electronics (GTM, sales, product promotion, or sales strategy preferred). - Proven ability to translate data into actionable plans with analytics tools (e.g., Tableau), and MS Suite. - Strong cross-functional collaborator with agile project management skills. - Creative problem-solver adapting quickly to market shifts. - Learning agility to new products and technologies. - Fluent English communication (written/verbal).
Why Candidate should apply this position
Benefits will be shared in details for successful candidates
Preferred skills and experiences
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