Head of Marketing , Institutional (Mandarin speaker)
Marketing Digital Marketing Marketing Strategy Marketing Management Marketing
年収
Location
Benefits
その他の福利厚生
在宅勤務
Job Overview And Responsibility
- Strategy & Execution: Develop and execute a comprehensive institutional marketing strategy to drive awareness, consideration, and conversion among institutional investors. - Brand Narrative & Positioning: Craft compelling narratives that translate complex concepts into value propositions that resonate with sophisticated, risk-aware institutional clients. - Thought Leadership: Position the company and its executives as industry leaders. Oversee the creation of white papers, research reports, op-eds, and blog posts. - Event Representation: Serve as a company ambassador by representing the firm at high-profile industry conferences, roundtables, and proprietary events. This includes speaking on panels, moderating discussions, and leading client dinners to network and generate leads. - Content & Communications: Oversee the production of institutional-grade marketing collateral (pitch decks, fact sheets, case studies) and manage communications targeting the financial press. - Digital Strategy: Collaborate with the growth team to ensure digital channels (LinkedIn, X, Newsletter) effectively target and nurture institutional leads. - Cross-functional Collaboration: Work closely with the Sales and Business Development teams to align marketing campaigns with pipeline goals and provide them with the tools needed to close deals.
Required Skills and Experience
- Experience: 8+ years of marketing experience, with a significant portion focused on financial services (investment banking, asset management, fintech) and at least 2 years in Web3 / Crypto / Blockchain. - Institutional Focus: Proven track record of marketing to institutional or accredited investors, understanding their unique compliance needs and investment theses. - Web3 Native: Deep understanding of blockchain technology, DeFi protocols, staking, custody, and the overall digital asset ecosystem. - Exceptional Communication: Outstanding written and verbal communication skills in English and Mandarin. Ability to distill complex technical topics into clear, professional messaging. - Executive Presence: Polished, professional demeanor with the confidence to represent the company in high-stakes settings with C-level executives and fund managers. - Education: Bachelor’s degree required;
Why Candidate should apply this position
- Bitget is the world's leading web 3 platform for copy trading and one of the world's largest and most respected exchanges - We are a global company with staff members from over 50 different countries and regions - We are growing and looking for world-class ambitious talents to help us continue this journey - We have a streamlined structure that empowers employees to work efficiently, delivering the best results in a short timeframe - We offer competitive salaries and benefits (at least 2months end-year bonus) - Blockchain technology and digital assets have the potential to change finance in a way no other technology can - be part of it!
Preferred skills and experiences
- MBA or CFA designation is a significant advantage. - Network: Established network within the institutional investment community is a strong plus.
Report to
Direct Manager
Interview process
3 rounds: interview with peers > interview with team lead > interview with upper management (the order can be changed)
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