Senior Marketing Manager
Marketing Leadership Marketing
年収
Location
Job Overview And Responsibility
• Key Brand Lead; developing objectives, strategy, priorities, initiatives, budgets & resources • Lead the development & evolution of the brand positioning & communication within regional / global guardrails. • Build and deploy a sharp differentiated and consumer resonant brand architecture for the brand (including regular sugar and No Sugar). • Lead the execution and development of brand plans including: o Consumer advertising and promotion ideation, screening, testing o Annual Operating Plan (AOP) o Innovation pipeline • Lead Innovation Strategy, Pipeline & Process to unlock market initiatives: flavour rotations, new platforms & core product improvements. • Work with CSD Cat-Head on the communications/branding of the initiatives to ensure: o Deliver on tangible brand & business metrics o Embed the brand in culture o Resonate with key target audience & cohort across multiple markets • Support in development on Brands (thematic / platform / consumer engagement / campaigns) including localization of Global content. • Ensure the right channel mix and campaign plans to optimize target consumer reach. • Drive Consumer Centricity across the region by partnering with Insights to strategically plan, validate, monitor and implement data-driven decisions. • Manage the allocation & disbursement of budget for assigned brand to maximize ROI and have positive impact on brand P&L. • Working with Finance partner to set pricing to meet revenue and profitability goal; work with Sales to co-develop trade & channel programs, POS support related to brands. • Accountable for team capability through coaching, mentoring and training.
Required Skills and Experience
• Education: University Graduate relevant Marketing is referred. • Functional expertise: • Strong leadership & interpersonal skill • Brand management experience • Consumer orientation, brand operating experience • 10 years experience in Markerting and >3 years in same position (MM), preferably in FMCG, beverage industry understanding • Experience to lead a team • Have good understanding and experiences in consumer orientation • Fluent in English
Why Candidate should apply this position
Benefits will be shared in details for successful candidates
Preferred skills and experiences
Prioritize candidates who can onboard as soon as possible
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