Senior Brand Advocacy & Content Specialist
Analytical
年収
Location
Job Overview And Responsibility
- Collaborate with Brand, Strategy, Legal, and Corporate Affairs teams to understand product/category insights and define advocacy-driven communication strategies. - Plan and execute community-based and influencer-driven brand initiatives through parenting groups, forums, online communities, and macro/micro opinion leaders. - Develop and maintain the Brand Advocacy Playbook, including communication angles, partner guidelines, publishing schedules, and campaign measurement models. Lead content partnership efforts: - Coordinate with media platforms, publishers, and community-based networks to develop collaborative content that promotes positive brand positioning. - Negotiate, plan, and supervise content partnerships aligned with brand identity and strategic messaging. - Monitor and analyze performance metrics across key campaigns: reach, engagement, sentiment, brand favorability, and earned media value. - Oversee execution by agencies and partners to ensure message alignment, delivery quality, and cost-effectiveness.
Required Skills and Experience
- Bachelor's degree in communications, Marketing, Sociology, or related disciplines. - Minimum 2–3 years of experience in social content, influencer marketing, or advocacy strategy in FMCG or digital agencies. - Strong ability to translate consumer and category insights into advocacy strategies and content plans. - Proven coordination skills across internal and external stakeholders. - Creative, analytical, and result-oriented with strong project management capabilities
Why Candidate should apply this position
Benefits will be shared in details for successful candidates
Preferred skills and experiences
Experience in developing advocacy playbooks is a strong advantage.
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