Immunology Marketing Lead
Communications
年収
Location
Job Overview And Responsibility
- Immunology brand strategy including new launch, in charge of Strategy Plan, IPS and brand team management - TA and brand operations, incl. Operational plan, brand team management and marketing and field force execution - Fully accountable for the assigned brand(s) and deliver all programs related to optimize return to Novartis: promotion, FF detailing, promotional materials, symposium - Lead the development of customer insights through appropriate techniques/tools, ex. Advisory Board, Market Research by understanding disease and market dynamics. Understand and use marketing principles and processes to deliver to customer needs. - Proactively develop or lead the development of marketing and promotional mix to meet brand objectives and customer needs. - Ensure that operational plans are created and delivered in the way which appropriate to the assigned brands’ life cycle to optimize return for Novartis. - Ensure proper brand finance and budget management, including appropriate management of A&P budget and inventory forecast in line with local distributor. - Monitor business performance and external environment. Ensure that corrective action is delivered to achieve business objectives. - Manage 1 direct report
Required Skills and Experience
- Pharmacist background - Solid marketing experience in the pharmaceutical sector including new launch - Strong customer engagement - Successful record of contribution and/or P&L responsibility - Strong communication and interpersonal skills. - Ability to lead through influencing cross-functional and senior management to impact decision -making.
Why Candidate should apply this position
Benefits will be shared in details for successful candidates
Preferred skills and experiences
Experience in the specialty fields like oncology, immunology, hematology and cardiovascular will be an added advantage
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