Marketing Manager
ClosedMicrosoft Office Analytical Communications
Location
Job Overview And Responsibility
1. Marketing Strategy & Execution - Develop and execute integrated marketing strategies aligned with overall business objectives. - Lead branding, positioning, and campaign planning across digital, print, and in-person channels. - Ensure consistent messaging and effective promotion of our oncology testing portfolio. 2. Product Marketing & Launches - Own the go-to-market strategy for new and existing products: Spot-MAS, ECD, and MRD. - Craft clear, compelling product messaging and educational materials tailored to target audiences. - Plan and coordinate product launches, promotional activities, and awareness initiatives. 3. Engagement with Doctors & HCPs - Build and maintain strong relationships with doctors and healthcare professionals. - Organize medical seminars, workshops, and scientific events to enhance product understanding and adoption. - Provide marketing tools and educational content to support their engagement with patients. 4. Digital & Content Marketing - Oversee website, social media, email marketing, and online campaigns to boost visibility and lead generation. - Collaborate with creative teams to develop impactful marketing content (articles, videos, brochures, etc.). - Monitor campaign performance and continuously optimize based on data and insights. 5. Market Research & Competitor Intelligence - Conduct ongoing market analysis to understand trends, customer needs, and competitor movements. - Use insights to refine marketing approaches and identify new opportunities. 6. Budget Management & ROI Tracking - Manage the marketing budget effectively, ensuring optimal allocation and ROI. - Track KPIs and provide regular reports on marketing effectiveness and business impact. 7. Internal & External Collaboration - Work closely with Sales, Medical Affairs, Operations, and external agencies. - Ensure alignment of marketing activities with broader company goals and stakeholder expectations.
Required Skills and Experience
- Bachelor's degree in Marketing, Business, Pharmacy, or Medicine (an MBA is a plus). - Medical or Pharmaceutical background (e.g., M.D., B.Pharm, or equivalent) is preferred. - Experience in oncology-related products or cancer screening is a strong advantage. - At least 5 years of marketing experience, preferably in healthcare, diagnostics, or life sciences. - Proven track record in executing successful product campaigns and HCP engagement initiatives. - Solid knowledge of both digital and traditional marketing channels. - Excellent communication, planning, and analytical skills. - Proficient in Microsoft Office and marketing tools/platforms. - Willingness to travel for events, meetings, and field activities as needed.
Why Candidate should apply this position
Benefits will be shared in details for successful candidates
Preferred skills and experiences
Experience in oncology-related products or cancer screening
