AWS Marketing Lead - APAC
Digital Marketing Marketing Strategy AWS Automation Tools
年収
Location
Job Overview And Responsibility
- Marketing Strategy & Execution – Develop and implement a regional AWS marketing strategy aligned with SoftwareOne’s overall AWS go-to-market plan. - Campaign Development – Plan and execute multi-channel marketing campaigns (digital, content, email, paid media, ABM) to generate demand and drive pipeline growth. - AWS Partner & Ecosystem Marketing – Manage AWS co-marketing programs and collaborate with AWS to maximize visibility and funding opportunities. - Lead Nurturing & Engagement – Develop lead nurturing programs that move prospects through the funnel and improve conversion rates. - Collaboration with Sales & Business Teams – Work closely with regional sales, services, and leadership teams to align marketing efforts with revenue goals. - Event & Webinar Management – Plan and execute AWS-focused events, webinars, and roundtables to engage prospects and customers. - Performance Tracking & Optimization – Measure and report on key marketing KPIs, optimizing campaigns for better ROI.
Required Skills and Experience
- Existing full-time work rights in Vietnam with the ability to work mostly remotely and occasionally onsite as needed. - 10-12 years of experience in B2B technology marketing, preferably with AWS or cloud services experience. - Proven ability to develop and execute marketing strategies that drive measurable revenue growth. - Strong experience in demand generation, ABM, and digital marketing with a focus on lead generation and pipeline acceleration. - Ability to collaborate across teams, aligning marketing with sales, business development, and executive leadership. - Excellent communication, writing, and presentation skills. - Hands-on experience with marketing automation tools, CRM systems (Salesforce), and analytics platforms.
Why Candidate should apply this position
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Preferred skills and experiences
- Experience managing AWS partner marketing programs and co-op funding is a plus.
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