Urgent

Growth Marketing Manager, East Asia

Digital Marketing Marketing Community Building Planning Management Growth Strategy Data Analysis

Icon salary 年収
交渉可能
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Remote

Benefits

その他の福利厚生 その他の福利厚生
在宅勤務 在宅勤務

Job Overview And Responsibility

- Campaign Planning and Execution: Develop and execute diverse marketing campaigns, including online and offline events, community management, and content marketing, based on platform characteristics and user needs.Track campaign performance, adjust strategies promptly, and optimize user experience. Manage campaign budgets. - Channel Expansion and Management: Expand the company's global exchange channels, including KOL partnerships and community node building. Design and execute channel operations activities to acquire new users and drive transaction conversions. Analyze channel retention and transaction data, optimize resource allocation, and improve channel efficiency. - User Growth and Operations: Develop user growth strategies to increase user engagement and retention. Manage the user lifecycle and improve user lifetime value. Conduct in-depth analysis of user behavior data to understand user needs and optimize product features. - Data Analysis and Optimization: Establish a comprehensive data analysis system to track various operational metrics and optimize based on data. Continuously explore new data analysis methods to enhance data analysis capabilities. - Competitive Analysis: Keep abreast of industry trends and competitor information, and adjust operational strategies accordingly. Identify industry best practices and provide recommendations for the company.

Required Skills and Experience

- 3 to 5 years of experience in growth marketing or marketing operations, specifically within the crypto or Web3 industry - Background from a top-tier exchange or Web3 platform (e.g., OKX, Binance, Bybit, KuCoin, or equivalent) - Fluent in Korean AND English, or Korean AND Chinese — Korean is a hard requirement - Proven track record running campaigns and events end-to-end, from planning through analysis - Strong data analysis skills — comfortable owning metrics and making decisions from them

Why Candidate should apply this position

- Bitget is the world's leading web 3 platform for copy trading and one of the world's largest and most respected exchanges - We are a global company with staff members from over 50 different countries and regions - We are growing and looking for world-class ambitious talents to help us continue this journey - We have a streamlined structure that empowers employees to work efficiently, delivering the best results in a short timeframe - We offer competitive salaries and benefits - Blockchain technology and digital assets have the potential to change finance in a way no other technology can - be part of it!

Preferred skills and experiences

- Experience operating growth programs across multiple East Asian markets - Familiarity with crypto user acquisition channels specific to the Korean market (e.g., Kakao, Naver ecosystem)

Report to

Team Lead

Interview process

3 rounds: interview with peers > interview with team lead > interview with upper management (the order can be changed)

Harrison Yeong

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