Senior Strategist Consumer Insight Manager
Analytical Entrepreneurship
年収
Location
Job Overview And Responsibility
Drive Consumer & Customer Obsession & Understanding: - Develop consistent & holistic performance reporting (and drivers) to fuel data-driven culture by integrating internal & external tracking data sources (Sales In, SIS, Nielsen, Kantar, Social Listening, macro indicators) - Consumer Obsession Program to drive culture and allow connection - Further embed Agile Research Platform to enable faster, cheaper, better insights for business Deliver Insight to enable world-class Commercial Execution: - Identify brand key drivers for Meaningful/Difference/Salience following Brand Stage Model - Identify killer consumer insights to drive winning creative ideas & further develop creative learning & guidance beyond the basics Focus on Bigger, Fewer, Better Bets: - Drive and facilitate Innovation Research Roadmap/ Protocol - Facilitate Innovation/Renovation Tracking with consistent KPIs and drivers - Support Demand Planning & MT in volume forecast & SOG prioritization
Required Skills and Experience
- University degree in Economics/Business Management/Finance - Experience of at least 10 years in Commercial roles (with at least 6 years in CMI) - Deep knowledge of the role of CMI - Combines a technical domain, with extensive knowledge of the market, consumer trends and channels - Strategic vision, high analytical skills and results orientation - High capacity of management and coordination of projects / teams - Entrepreneurship and excellent communication - High level of Impact and Influence / Leadership with excellent stakeholder management - High level of English, direct dialogue with the CMI Global team
Why Candidate should apply this position
Benefits will be shared in details for successful candidates
Preferred skills and experiences
Prioritize candidates who can onboard as soon as possible
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