Senior Digital Marketing
Automation Tools SEO Analytical
年収
Location
Job Overview And Responsibility
1. Digital Strategy & Web Experience - Partner with Marketing and Product to define and execute the strategy for our web experience, optimizing the buyer journey for performance and conversion. - Identify opportunities for frictionless engagement, personalization, and scalable optimization using heatmaps, behavioral tools, and experimentation platforms. - Own core website performance metrics and lead A/B testing strategy. 2. Technical SEO & AI Optimization - Lead technical SEO audits and implementations (e.g. schema, canonicalization, page speed, site structure). - Use AI tools (ChatGPT, Gemini, N8N) to scale meta optimization, internal linking, and content intelligence. - Own reporting in GSC, GA4, and SEO platforms to surface insights and fix crawl/indexing issues. - Develop strategies to increase visibility in AI-generated search results (SGE, ChatGPT, Perplexity). - Collaborate across Community, Docs, and Product teams to align SEO strategy across all content surfaces. 3. Marketing Automation & HubSpot Ownership - Serve as the primary HubSpot systems owner, overseeing property architecture, workflow automation, scoring, and nurturing logic. - Build and maintain lifecycle automation that supports lead qualification, sales handoff, and campaign execution. - Work with RevOps to optimize HubSpot <> Salesforce sync and data integrity. 4. AI-Driven Marketing Experimentation - Automate repetitive tasks (e.g. content briefs, SEO checklists and audits, reporting) using prompt engineering, agents, or plug-ins. - Recommend and pilot AI tools that improve productivity across the Demand Gen team. 5. Data & Performance Reporting - Develop dashboards to track web engagement, lead conversion, technical health, and campaign ROI. - Translate insights into clear actions to improve funnel performance.
Required Skills and Experience
Experience - 5-8 years of hands-on digital marketing experience, ideally in B2B SaaS or product-led environments. - Proven success in improving website conversion rates, organic traffic, and lead funnel efficiency. - 3+ years owning marketing automation platforms (HubSpot required). Skills - Strong understanding of modern SEO practices, EEAT, Core Web Vitals, and technical site health. - Proficient in HubSpot CMS, CRM workflows, lists, scoring, and campaign automation. - Tools: Screaming Frog, Google Search Console, GA4, Ahrefs, Hotjar. Mindset - Analytical and growth-oriented with a test-learn-iterate mindset. - Naturally curious about AI and how it reshapes marketing execution. - Comfortable owning projects end-to-end while collaborating cross-functionally.
Why Candidate should apply this position
At Katalon, we bring together self-starting, open-minded, and talented people while actively promoting a transparent and growth-enabling working environment. But don't just take our word for it. Take a better look below! - Competitive Pay & Bonuses: We believe in rewarding great work! You'll receive an attractive salary package plus performance bonuses to help you meet your financial goals. - Your Health & Happiness Matter: Take care of yourself with our comprehensive health coverage, flexible work options, and generous time off. We understand that life happens outside of work too! - Location-Tailored Benefits: Enjoy a complete benefits package designed specifically for your country, giving you the best coverage where you live. - Everything You Need to Succeed: Work with top-of-the-line equipment and enjoy modern facilities, plus helpful allowances to support your work setup. - A Place Where You Belong: Join our worldwide family where we celebrate what makes each of us unique. Here, everyone has a voice and equal opportunities to shine. - Room to Grow & Thrive: Your success is our success! We foster a trust-based culture where you can develop your skills, take on new challenges, and be recognized for your achievements.
Preferred skills and experiences
- Bonus: familiarity with HTML, CSS, Python, JSON-LD, and Hubspot CMS. Bonus Certifications: - HubSpot Marketing Automation or Admin - Google Analytics Certified - AI for Marketing (LinkedIn Learning, Coursera, or equivalent)
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