Brand Executive
Management Communications
年収
Location
Job Overview And Responsibility
- Support the development and briefing of annual brand plans and marketing campaigns to enhance brand awareness and recognition for both NPD and current PMCE assortments. - Oversee the production and execution of marketing materials and assets – including Key Visuals, POSM and digital content – ensuring alignment with brand plans and brand guidelines. Monitor the adaptation of brand contents for digital platforms and collaborate with digital teams to optimize reach and engagement. - Monitor and regularly review marketing performance outcomes; propose necessary improvements to enhance goal attainment. Regularly conduct competitor and market analysis to identify trends, risks, and opportunities that inform brand strategy and marketing plans. - Ensure brand and marketing activities are grounded in consumer and shopper insights. - Manage and track the marketing budget, including coordinating quotations and the PO process to ensure spending aligns with approved plans. - Collaborate across the wider Pharmacity Brand and Exclusive Team to effectively deliver departmental and individual KPIs - Monitor the development of training materials and coordinate the overall Training Plan for the PMCE team – what is trained, when, and how – based on brand plan priorities. - Develop and execute internal engagement plans and content for retail sales tool kits to ensure high levels of engagement from the pharmacists. - Support with special projects or initiatives, such as Market Review, Consumer Research, etc.
Required Skills and Experience
- Bachelor’s degree in Economic, Marketing, Commercial, Business Management - Highly proficient at English - 2.5 years+ in a retail or FMCG product brands organization in a field relating to product development, brand or product marketing. Experience of healthcare, vitamins and nutrition, personal care categories is desirable, but not essential. - Ownership, Critical thinking, Creativity, Flexibility - Marketing and Digital knowledge - Project management skills: Collaboration and stakeholder management skills - Budget tracking skills and process management skills - Presentation and communication skills - Ability to work under pressure in a fast-paced company; proactive and independent; flexible and agile; open-minded and adaptable to change
Why Candidate should apply this position
Benefits will be shared in details for successful candidates
Preferred skills and experiences
Prioritize candidates who can onboard as soon as possible
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