Senior Digital Marketing Executive
Digital Marketing Marketing CPL Meta Advertising Google Analytics A/B Testing Google Ads
年収
Location
Job Overview And Responsibility
Job Objective: The Junior Digital Marketing position will support YOLA’s lead generation efforts through proficient use of Google Ads and Facebook ads.. This role combines the need for creative insight with technical acumen to drive performance and achieve marketing goals. - Scope of work: • 50%: Google Ads (Search, Display, Video, PMAX, etc.) • 30%: Facebook/Meta Ads (Lead Generation, Conversion, Traffic...) • 20%: Other platforms (Zalo, TikTok, LinkedIn, Email Marketing...) and support for branding/retargeting campaigns - Plan, execute, and optimize paid advertising campaigns to meet monthly KPIs (Leads, Deals, Enrollments) - Analyze customer journeys and collaborate to build high-converting ad funnels - Perform A/B testing on creatives, audiences, budgets, and landing pages - Monitor performance reports daily and suggest optimizations (CPL, CPD, CPE) - Work closely with the content and design team to develop impactful ad creatives - Support tracking setup and coordinate with Data/Sales teams to ensure campaign performance is properly measured - Stay updated on digital trends and actively suggest new growth strategies for YOLA
Required Skills and Experience
- Bachelor’s degree in Marketing, Business, Communications, or related fields - 3 years of proven experience in executing performance marketing campaigns, especially on Google and Meta platforms - English proficiency (reading, writing) – intermediate level or above - Skills: • Strong understanding of Google Ads and Meta Ads Manager • Ability to analyze campaign performance using tools like Google Analytics (GA4) and Google Tag Manager • Proficient in performance metrics: CPL, CR, ROAS, CAC, CPM • A/B testing and landing page optimization experience • Detail-oriented with strong analytical and problem-solving skills • Good time management and ability to handle multiple campaigns at once • Team player with good communication skills • A mindset for continuous learning and adapting to digital trends
Why Candidate should apply this position
- Young, dynamic, professional environment - Allowance for meal, phone, laptop - 15 days for annual leave and birthday leave - Premium Healthcare and Accident Insurance - Annual health check - YOLA tuition discount 100% for self, spouse, child and 50% for relative - Performance bonus
Preferred skills and experiences
- Experience in the education or service industry is a plus - Familiar with CRM tools and marketing automation is a plus
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