Trade Marketing Manager
ClosedMarketing Marketing Brand Marketing Healthcare Sales
Location
Job Overview And Responsibility
Trade Marketing Manager - Develop, adapt, and execute marketing strategy and plans based on HCP (Healthcare professional), consumer and customer insights to have full ownership of the brand. - Closely collaborate with sales, regulatory, finance, supply, market access, global colleagues for 360 view of all functions influencing brand performance. Brand Strategy & Planning: - Develop and implement comprehensive brand plans that align with the company’s business objectives. - Conduct market analyses to assess the competitive landscape, identify customer insights, and stay ahead of emerging trends. - Regularly review brand performance and make strategic adjustments to achieve targets. Marketing Execution: - Lead the planning and execution of omnichannel marketing campaigns across digital and traditional platforms. - Develop and manage promotional materials while ensuring compliance with regulatory standards. - Work closely with field teams to ensure successful deployment of tools and training materials. - Partner with global and regional teams to leverage best practices and ensure alignment with broader organizational goals. Budget Management: - Manage the marketing budget efficiently to maximize return on investment (ROI). - Monitor sales forecasts and financial performance, providing regular updates on budget variances. Performance Tracking: - Define and track key performance indicators (KPIs) to measure the success of marketing initiatives. - Conduct post-campaign analysis and use data-driven insights to optimize future strategies. Compliance: - Ensure all marketing activities comply with internal policies and external regulations. - Stay informed about industry guidelines and regulatory changes related to vaccine marketing. - Continuous competition and market trend analysis. - Team management: Build-up and develop the team, organize, and assign tasks, manage the team performance; have professional development activities to fix gap between the current and expectation; cascade targets to subordinates by assigning KPIs, giving instructions, supporting for achieving the targets and ensuring performance appraisal as requested. - Regular monthly field visits, training, and other support for field team. - Other tasks assigned by the line manager.
Required Skills and Experience
Minimum of 5 years of experience in healthcare brand management experience. Experience working in a fast paced, entrepreneurial environment.
Why Candidate should apply this position
Benefits will be shared in details for successful candidates
Preferred skills and experiences
Prioritize candidates who can onboard as soon as possible
Report to
Manager
Interview process
1-2 rounds with hiring manager
