Digital Marketing Marketing Copywriting Digital Marketing
- Create engaging content and creative concepts, including graphic design and compelling copywriting, for online postings and marketing promotional materials. - Ensure all content aligns with brand guidelines and maintains a consistent tone and style across all platforms. - VN Marketing Team handles content creation, including graphic design and copywriting, and submits to SG Team for review and posting. - Develop and execute all marketing and communication strategies to drive ST Engineering's eServices digital presence and overall awareness. - Develop and execute content and collaterals to grow business leads and inbound traffic. Roles & Responsibilities • Support Marketing Lead to develop an overall plan and objectives for the organisation’s marketing and communications effort with the Business Development & Strategy teams. • Generate high-quality writing for various platforms, including websites, social media, email, and print materials, tailored to different audience segments. • Develop Marketing Promotional Materials - ( Brochures, Course Catalogues, Posters, Pull-up banner, TV-slides, Video, Brand Deck.) • Manage online presence for the company including identification of outreach opportunities, drafting of posts and content, alignment and clearance of content internally and with Group Corp Comms. Key social channels may include LinkedIn. • Coordinate marketing campaigns, events, exhibitions, webinars and corporate visits. • Develop event materials, such as banners, brochures, and presentations. • Liaison to support campaigns, events, exhibitions and webinars. • Prepare performance report of all marketing campaigns and channels using a variety of Web analytics tools (Google Analytics, WebTrends etc.), assess against goals (ROI and KPIs) and recommend areas for improvement or optimization. • Stay updated on digital marketing trends and implement best practices. • Undertake other ad-hoc marketing-related tasks when assigned.
- Diploma/Degree in Communication, Marketing, Business, or equivalent. - 1 year of working experience in Digital Marketing - Familiarity with B2B & B2G engagement campaigns. - Fluent English - Excellent understanding of digital marketing concepts and best practices. - Skills and experience in creative content writing - Analytical mindset and critical thinking. - Excellent communication and interpersonal skills.
This position allows the candidate to utilize their skills in instructional design, adult learning principles, and multimedia content creation. The candidate gets to work with teams to create engaging and interactive eLearning content and has opportunities for personal and career growth. - Meal allowance & transportation allowance - Laptop - 100% salary from probation - Training from probation - Free learning of all courses on LinkedIn e-learning - Private insurance for employees from probation - SHUI is paid on total Gross Base salary - Annual performance review - Annual salary review - Lots of periodic company gatherings and events.
- Preferred knowledge or skills: Search Engine Marketing, Social Media Paid Advertising, and CRM System
Manager
1 round interview with Manager (Singaporean))