Marketing Manager

Marketing SEO Digital Marketing Brand Marketing Social Media Marketing

Icon salary Salary
Negotiable
Icon Location Location
Ho Chi Minh

Benefits

13th month salary 13th month salary
Full social insurance Full social insurance

Job Overview And Responsibility

Company Overview: HeBe VN, a subsidiary of HeBe Korea, is a premier importer and distributor of high-quality Korean cosmetics in Vietnam and Cambodia. We are dedicated to enriching the beauty market by providing exceptional Korean beauty products, leveraging robust logistical operations, and ensuring comprehensive product registration with local authorities. With a record-breaking sales achievement of over 20 million USD in 2023, HeBe Korea & VN has proven its resilience and growth potential, even amidst challenging economic climates. Job Summary: HeBe VN is currently seeking a highly skilled and experienced Marketing Manager to spearhead our marketing initiatives in Ho Chi Minh City, Vietnam. The ideal candidate will develop and implement creative and effective marketing strategies to bolster brand visibility and engagement in the Vietnamese market. This role demands a blend of digital marketing prowess and the ability to forge meaningful collaborations with KOCs, KOLs, and influencers to drive monopoly brand's success. Key Responsibilities: ★ Craft and execute creative and cutting-edge marketing strategies across digital and traditional platforms to enhance brand recognition and consumer engagement. ★ Work closely with various departments to ensure marketing strategies align with the overarching business goals. ★ Lead digital marketing campaigns, optimizing performance across social media, search engines, and email marketing channels. ★ Establish and maintain partnerships with KOCs, KOLs, and influencers for promotional activities, including live streaming and offline events. ★ Organize and participate in offline events, product launches, and promotional campaigns to stimulate customer interest and boost sales. ★ Keep abreast of industry trends and dynamics to ensure HeBe VN remains a competitive force in the market.

Required Skills and Experience

★ Bachelor's degree in Marketing, Business Administration, or related fields. ★ At least 2 years of relevant experience in brand marketing, with a significant emphasis on digital marketing strategies. ★ A proven track record of designing and executing successful marketing campaigns, both online and offline. ★ Comprehensive knowledge of digital marketing tactics, including SEO, SEM, social media, and email marketing. ★ Exceptional creativity and innovative thinking ★ Strong communication skills for effective partnerships and team collaboration. ★ Analytical mindset with a results-oriented approach. ★ Fluent in Vietnamese and English; Korean language skills are advantageous. ★ Ability to manage multiple projects in a dynamic setting. Professional Expertise and Experience: (1). Social Media Marketing: Proficient use of platforms such as Instagram, Facebook, Google AdWords, and TikTok for product showcasing. (2). Influencer Marketing: Collaborate with beauty influencers for authentic engagement and content creation. (3). Content Marketing: Create valuable content related to beauty and cosmetics, such as makeup tutorials, skincare routines, and beauty tips on TikTok or Instagram. (4). Sampling and Giveaways (FOC): Offering free samples, either online, in-store or through subscription boxes, allows consumers to try before they buy. Hosting giveaways on social media can also increase engagement and brand awareness. (5). Pop-Up Stores and Events: Create pop-up stores or participate in beauty events to directly engage with the target audience. (6). Collaborations and Limited Editions: Collaborate with other brands, artists, or celebrities to create limited edition products. These collaborations can generate excitement and attract both fan bases to your products.

Why Candidate should apply this position

★ Opportunity to collaborate with experts from HeBe Korea and Korean Cosmetic brands Head ★ Work within a youthful, dynamic, and supportive team environment. ★ Opportunity to contribute innovative ideas and assume leadership roles. ★ Leadership opportunities and a flexible working environment. ★ Enjoy a competitive salary, inclusive of annual reviews, insurance, a 13th-month bonus, and more, in line with Vietnamese Labor Law and company policies. ★ Motorbike Fuel Subsidy (Proportional to Distance of Residence) ★ Lunch Allowance Support ★ Annual Leave Days as per Labour Law in Vietnam ★ Laptop and Mobile are supplied for working

Preferred skills and experiences

★ Prior experience with Loreal Vietnam or TDIC is highly valued. ★ Leadership experience, particularly in managing small to medium-sized teams.

Report to

Hiring Manager

Interview process

1: Professional knowledge -> 2: Personality and background (both rounds are face to face interviews)

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