Urgent

Global Marketing Lead for Games

Marketing Digital Marketing Game Game Operations

Icon salary Salary
Negotiable
Icon Location Location
Ho Chi Minh

Benefits

13th month salary 13th month salary
Extra health insurance Extra health insurance
Free lunch and Snacks Free lunch and Snacks
Performance bonus Performance bonus
Travel/company trips Travel/company trips
Salary review Salary review
Work-from-home policy Work-from-home policy

Job Overview And Responsibility

SIPHER a lore-heavy Action RPG with a PVE Co-op Dungeon and PVP Battle Arena mode, designed for both casual and competitive players. The game is easy to pick up but hard to master. We are an international group with hybrid roles, consisting of members from various backgrounds, including Vietnam, the US, Europe, Singapore, the Philippines, Puerto Rico, Indonesia, and more: - We are a team with 160 members and growing. - We are young and full of energy. - We love gaming. - We love amazing stories told through gaming and movies. Your responsibilities will be: - Create and implement holistic marketing strategies that effectively promote our games to a broad audience. - Plan, execute, and manage billboard advertisements, transit ads, cinema promotions, and other out-of-home marketing initiatives. - Organize and oversee participation in gaming conventions, trade shows, and other events to promote our games. - Leverage earned media through press releases, influencer collaborations, and partnerships to generate buzz. - Ensure consistent brand messaging across all marketing materials and campaigns. - Analyze market trends, rival strategies, and customer preferences to inform marketing decisions. - Oversee the marketing budget, ensuring cost-effective campaign execution. - Work closely with game developers, designers, and other stakeholders to ensure the marketing strategy aligns with the game's vision and goals.

Required Skills and Experience

- Minimum 4 years of demonstrated management level experience in marketing in mobile & game industry - Proven track record of crafting and executing successful out-of-home marketing campaigns. - Proven mobile experience managing mobile marketing campaigns. - Experience in developing and executing comprehensive marketing strategies, including Organic/Product Marketing, Social media, and PR planning. - Strong understanding of the gaming industry and its target audiences. - Exceptional communication and interpersonal skills. - Ability to think creatively and strategically. - Proficient in analyzing market trends and adapting strategies accordingly. - Ability to work well under pressure and manage multiple projects simultaneously. - Data-driven decision-maker, with the ability to process and present data

Why Candidate should apply this position

- Meals and parking allowance are covered by the company. - Full benefits and salary rank during probation. - Insurances as Vietnamese labor law and Premium health care & Accident insurance for employees and relatives. - Competitive salary, 13th-month salary, HOT bonus, Performance Bonus. - A half-year and End-of-year Bonus yearly depending on company performance. - Unique Growth & Performance evaluation every 6 months. - Recharge time, Sports, Buddy meals, Training allowances. - Culture of Remote working, Hybrid workplace, and Flexible working environment. - A fun & dynamic environment and freedom to be creative. - 5 working days/week: Mon – Fri with flexible working time. - Company trip, Team building twice a year & other community Tech activities.

Preferred skills and experiences

- Preferably within the RPG genre. - Working experience in big studios such as Blizzard Entertainment, Riot Games, and Square Enix,... or similar size studios - Passion for gaming, with a deep understanding of the MMORPG and online gaming community.

Report to

CEO, Marketing Manager

Interview process

HR screening > 1st Interview (with Manager) > 2nd Interview (with CEO & Founder)

Tony Nguyen

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employee 4815 candidates
cup 629 interviews
health 39 offers

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Icon employee 4815 candidates
Icon cup 629 interviews
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