Senior Conversion Rate Optimization Specialist (Full-time remote)

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Digital Marketing Data Analyst Data Analysis SEO

Location

Philippines, South America, Malaysia, India, Vietnam, Indonesia

Benefits

Extra health insurance

Flexible working time

Work-from-home policy

Job Overview And Responsibility

As a Senior Conversion Rate Optimization (CRO) Specialist at Fella Health, youʼll work closely with our Head of Growth, CEO, and design team to shape the vision and execution of our CRO work to improve on-site conversion. Youʼll start by auditing funnels, analytics, landing pages, and campaigns - identifying opportunities to implement page enhancements that drive performance breakthroughs. You'll own the execution of high-impact A/B and multivariate tests through your technical knowledge and analytical rigor. Over time, youʼll become the optimization expert across the company - planning and launching whole new customer journeys that will make big improvements to our Lead > Sale conversion rate. This is a full-time remote role. You'll report directly to our Head of Growth, as well as work closely with our Lead Designer & CEO. Optimize core conversions - Audit: Audit site analytics to identify the biggest conversion rate opportunities across funnels. Establish an optimization roadmap. - Test: Run A/B and multivariate tests improving page layouts, copy, calls to action, etc to lift conversion rates. - Analyze: Analyze results, quantify lifts, and work cross-functionally to implement winning variants across the site. - Refine analytics & reporting- Enhance tracking to address data gaps. Build testing pipelines, dashboards, and reports showing optimization insights and opportunities to the team. In the near future Expand the scope of tests- Move beyond the site to optimize the full customer journey: ads, email, and product flows. Youʼll discover & test new conversion rate opportunities that influence core KPIs e.g. CAC & LTV

Required Skills and Experience

- Testing expertise: 5+ years designing and implementing optimization tests that lift conversion rates. Strong grasp of statistics and analytics. (we use VWO, but we would love to hear if you have any suggestions to optimize the results) - 5+ years of experience as a CRO specialist or CRO focus roles. - Technical acumen: Can build A/B and redirect tests directly via web platforms and tools. Comfortable troubleshooting implementation issues. - Creativity: Unique ability to identify and prioritize enhancement opportunities others may overlook. - Cross-functional: Proven history of working collaboratively with Product, Marketing, and Engineering to get thing done. - Communication: Fluent in English

Why Candidate should apply this position

- *Compensation*: $24k-$54k/yr total compensation (salary + equity) - *Vacation*: generous PTO with a yearly minimum (>2wks/yr) - *Remote*: our team is fully distributed across the world and functions fully remotely - *Healthcare*: comprehensive medical insurance ($500/yr) on reimbursement - *Personal development*: budget for books, courses, coaching ($400/yr) on reimbursement - *Personal wellness*: budget for gym, health apps ($400/yr) on reimbursement - **What are we missing?** We're still early so you get to shape our culture.

Preferred skills and experiences

- Full funnel perspective: Experience optimizing across awareness, acquisition, conversion, and retention phases. - Persuasive communicator: Creative storyteller, excelling at conveying complex data analyses through compelling reporting and presentations. - Scrappiness: Thrives under ambiguity. Skilled at distilling signals from noise and pivoting smoothly amidst uncertainty. - Leadership: Eager to manage an in-house or agency optimization team. Natural mentoring abilities.

Report to

Head of Growth

Interview process

Assessment -> Interview with Head of Growth -> Interview with CEO

Leena Vu

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