Marketing Digital Marketing Social Media Platforms Social Media Marketing Social Media Management
About Amber: Amber (amberstudent.com) is a leading global platform for student accommodation. Millions of students globally enrol in university and need a supportive environment where they can stay, rest, and grow! amber allows students to find and book full-time accommodations near their universities without the hassle of negotiation, non-standardised and cumbersome paperwork, and broken payment processes. We are the largest and fastest-growing student housing platform globally, with 1M+ units listed in 6 countries and across 250+ cities. Amber recently secured $21 Million in our first round of institutional funding, led by private equity firm Gaja Capital. This marks a pivotal moment for amber, demonstrating our commitment towards revolutionising the housing experience, starting with students. Learn more here: ● https://www.toutiao.com/article/7337907387956003363/ ● http://industry.caijing.com.cn/20240222/4991498.shtml ● https://baby.ifeng.com/c/8XM6wllncNG ● http://industry.caijing.com.cn/20240222/4991498.shtml ● https://k.sina.com.cn/article_2710872402_a194a152001013tv3.html ● https://www.sohu.com/a/759328150_121877712 We are expanding our reach in the Chinese market. We are looking for a talented Chinese Social Media Specialist who is also fluent in English and has a strong background in creating engaging content for social media platforms popular in China, such as WeChat, RED, Douyin, and Weibo. This is a remote opportunity. Key Responsibilities: ● Develop and execute comprehensive social media strategies to enhance brand visibility and engagement on platforms such as WeChat, RED, Douyin, and others. ● Personally manage the publishing of content across all platforms, ensuring accuracy, consistency, and adherence to platform-specific best practices. ● Maintain and regularly update a social media content calendar, coordinating with designers and copywriters to deliver high-quality posts on schedule. ● Create and upload diverse types of content (text, images, videos, and infographics) to align with each platform’s audience and trends. ● Plan and implement community engagement strategies by actively responding to comments, inquiries, and direct messages in a timely and professional manner. ● Monitor platform algorithms to optimize post timing, format, and frequency for maximum reach and engagement. ● Handle urgent tasks and crises effectively, such as addressing negative feedback, managing sudden promotional needs, or mitigating reputation risks. ● Analyze performance metrics from all platforms (e.g., impressions, engagement rates, click-through rates), generate reports, and provide actionable insights to improve results. ● Stay updated on the latest trends and platform updates in Chinese social media, proactively integrating them into campaigns. ● Collaborate with internal teams to align social media initiatives with broader marketing and branding objectives.
● A minimum of 4 years of experience in social media management, with a strong portfolio of successful campaigns on platforms like WeChat, RED, Douyin, and others. ● Hands-on experience in posting and managing content across multiple platforms. ● Fluent in both Mandarin and English, with excellent writing and communication skills. ● Comprehensive knowledge of platform-specific algorithms and the ability to tailor content strategies accordingly. ● Strong analytical skills to evaluate performance data and refine strategies. ● Proven ability to handle urgent tasks and crisis situations with professionalism and efficiency. ● Familiarity with user-generated content strategies and community engagement best practices. ● Background in student accommodation or related industries is a plus. ● Adaptable, proactive, and capable of multitasking in a fast-paced environment.
What We Offer: Opportunity to shape the social media strategy in a key market. Competitive salary and opportunities for professional growth. Remote work flexibility, fostering a dynamic and supportive work culture. Plus our benefit package here: - Rapid career growth (can skip intermediate levels) - Employee wellbeing policies (at the best standard) - Amazing work culture! - Yearly bonus - Performance bonus by reaching targets - Local labour contract and standard benefits according to the law