User Acquisition Executive (Mobile App)

Strategic Planning Marketing Growth Strategy

Icon salary Salary
$700 - 1,500
Icon Location Location
Ho Chi Minh

Benefits

13th month salary 13th month salary
Extra health insurance Extra health insurance
Free lunch and Snacks Free lunch and Snacks
Performance bonus Performance bonus
Laptop/desktop for works Laptop/desktop for works
Travel/company trips Travel/company trips
Yearly salary review Yearly salary review
Other benefits Other benefits

Job Overview And Responsibility

About the Role: The User Acquisition Executive plays a key role in driving user growth and monetization performance for our mobile apps portfolio. You will manage end-to-end paid acquisition activities across major ad networks, optimize campaigns for ROI, and collaborate closely with Product, Creative, and ASO teams to scale high-performing apps efficiently. This role requires strong analytical thinking, practical experience with mobile UA campaigns, and the ability to connect data with user behavior and business outcomes. Key Responsibilities: Campaign Management - Plan, launch, and optimize user acquisition campaigns across key channels (Google Ads, Meta Ads, ASA, Mintegral, Tiktok Ads, etc.). - Manage daily budgets, bids, and creatives to achieve KPI targets (CPI, ROAS, retention, LTV). - Conduct A/B tests on creatives, targeting, and bidding strategies to continuously improve campaign performance. Analytics & Performance Optimization - Monitor and analyze campaign data. - Derive insights to optimize user funnel and ad spend efficiency. - Track cohort-level metrics (D1/D7/D30 retention, ARPU, LTV, ROAS) and provide actionable recommendations. Cross-Functional Collaboration - Work closely with the Creative Team to develop effective ad concepts and variations. - Partner with the Product Team to align marketing messaging with app features and user value propositions. Strategy & Experimentation - Identify new traffic sources and test emerging platforms to diversify UA portfolio. - Support growth experiments around monetization, pricing, and in-app behavior tracking. - Propose scaling strategies for top-performing markets and channels. Reporting & Documentation - Prepare weekly and monthly reports summarizing campaign results, insights, and improvement plans. - Maintain a UA playbook with best practices, learnings, and benchmarks for internal knowledge sharing.

Required Skills and Experience

- 2–5 years of hands-on experience in mobile user acquisition (preferably for B2C apps). - Strong understanding of mobile attribution, MMP tools, and key metrics (CPI, CTR, CVR, ROAS, LTV). - Proven track record of managing >$50K/month UA budget across multiple ad channels. - Analytical mindset with strong Excel / Google Sheets and data visualization skills. - Familiarity with Firebase, Adjust, Appsflyer, or Data Studio. - Excellent communication and collaboration skills in English.

Why Candidate should apply this position

• 13th month salary bonus. • Consider the mid-year bonus. • Salary review once a year. • 12 Annual Leave/ Year • WFH 1 Day/1 Week • No Clock in/Clock out • Laptop for news Employee • Support lunch at the office • Team building, company trip…. • Employee insurance in accordance with the law, additional Bao Viet Health Insurance.

Preferred skills and experiences

- Experience with subscription-based or hybrid monetization models (IAA + IAP). - Knowledge of ASO and its synergy with paid UA. - Experience running campaigns for utility, productivity, or lifestyle apps. - Familiarity with automation and A/B testing frameworks (e.g., SKAN 4.0, UAC, Meta Advantage+). - Understanding of creative analytics and concept iteration process.

Report to

Monetization Manager

Interview process

- 1st: Monetization Manager - 2nd: CEO - 3rd: Test (Optional)

Tony Nguyen

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cup 836 interviews
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Icon cup 836 interviews
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