Creative Copywriter
Content creator Marketing
Salary
Location
Benefits
13th month salary
Extra health insurance
Performance bonus
Travel/company trips
Yearly salary review
Other benefits
Job Overview And Responsibility
- Write, edit, and produce top-tier copy for campaigns, websites, social media, video scripts, and marketing collateral. - Adapt brand messaging to resonate with U.S. cultural nuances, ensuring all copy feels Native and aligns with American parenting values and consumer psychology. - Demonstrate an AI-First mindset by using tools to brainstorm ideas, refine drafts, and speed up the content creation process. - Ensure a consistent tone of voice across all channels, maintaining high standards of quality. - Conceptual Development: Lead brainstorming sessions and translate marketing strategies into innovative creative concepts. - Direct the creative team by providing sharp, data-backed Creative Briefs. - Work closely with the Growth/Ads team to receive performance feedback and re-brief content to improve results. - Proactively pivot and iterate content angles based on real-time performance data from the U.S. market. - Write contents for website, social media channels including Tiktok, Facebook, Instagram - Write scripts for KOLs/KOCs - Write seeding content - Write content for ads
Required Skills and Experience
- At least 3 years of experience in Content Strategy/Copywriting for B2C brands. - Mandatory Portfolio: Applicants must include links or attachments of successful projects/campaigns they have executed (especially for the U.S. market). - Preferred Sectors: Proven track record or strong interest in Education, Mom & Baby, Parenting, or Ed-tech sectors. (Candidates who understand "Parenting Pain Points" will be highly prioritized) - Exceptional English writing skills (IELTS 7.5 or equivalent) with a deep understanding of U.S. slang, idioms, and parenting culture - Experience in using AI to optimize creative workflows. - High level of cross-functional collaboration with Ops, Marketing, Product, Design and Development teams. - Preferred Qualities: Analytical mindset with problem-solving abilities, ability to structure and interpret data
Why Candidate should apply this position
- A salary package that makes you happy with fundamental benefits according to Vietnamese Labor Law - BVI Healthcare Insurance for employee and family - Working day: 5 days a week from Monday to Friday - Working hour: 7,5 hours per day - 13th-month salary and salary review every year based on your performance - 12 days of annual leave - Yearly company trip, monthly team-building activities with parties on special days such as Women’s Day, YEP and Christmas - Work environment is fully equipped with modern laptops, computers, and necessary tools. - No dress code and operating an open and dynamic working environment.
Preferred skills and experiences
Direct exposure to the U.S., UK, Australian, or Canadian market as a copywriter or content lead Experience with Reddit, Pinterest, or X (Twitter) content for English-speaking communities Background in Ed-tech companies that have expanded to the U.S. or EU market
Interview process
- R1: Screening từ HR/Project Advisor (phone call) - R2: Làm bài test từ Foxetales - R3: Interview f2f tại office của Foxetales
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