Digital Marketing Specialist
Data Analytics
Salary
Location
Job Overview And Responsibility
- Strategize and execute full-funnel performance marketing campaigns across key platforms (Meta, Google, TikTok, Pinterest, AppLovin, etc.) to acquire new customers and increase customer lifetime value. - Plan, launch, monitor, and continuously optimize ad campaigns, focusing on cost efficiency and measurable ROI. - Analyze campaign performance deeply to track KPIs (CPI, ROAS, CVR, retention, etc.), uncover insights, and propose clear optimizations. - Collaborate closely with cross-functional teams including creatives, analytics, and product to align on campaign goals and execution. - Stay updated on industry trends, algorithm changes, and best practices to ensure we stay ahead in the digital advertising space. - Constantly A/B test ad creatives, audience segments, placements, and bidding strategies to enhance performance. - Prepare and present regular campaign performance reports with actionable insights and learnings.
Required Skills and Experience
- 3 years of hands-on experience in performance marketing, with a proven track record of running data-driven campaigns on AppLovin or similar platforms (e.g. Unity, ironSource, Google UAC, TikTok). - Excellent English proficiency - Strong analytical mindset and ability to extract insights from data to guide campaign decisions. - Familiarity with tracking tools (Appsflyer, Adjust) and deep understanding of metrics such as CPI, ROAS, retention, LTV. - Experience in e-commerce, gaming, or mobile apps is highly preferred. - Self-driven, detail-oriented, and comfortable working in a fast-paced, performance-focused environment. - Bachelor’s degree in Marketing, Business, Data Analytics, IT, Economics, or any related field.
Why Candidate should apply this position
Benefits will be shared in details for successful candidates
Preferred skills and experiences
Prioritize candidates who can onboard as soon as possible
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