ASO Specialist, Publisher Growth
Growth Strategy Digital Marketing
Salary
Location
Job Overview And Responsibility
- Be part of a new ASO team from the ground up, shaping its strategy and growth. - Develop and implement ASO strategies to increase app visibility and improve conversion rates. - Conduct keyword research, optimize metadata (title, description, keywords), and A/B test store assets. - Analyze app performance data to refine ASO strategies and drive organic user acquisition. - Monitor and report on competitors' ASO strategies and industry trends. - Work closely with UAC teams to align ASO efforts with paid user acquisition campaigns. - Provide localized ASO strategies for different markets and regions. - Test and implement AI-driven ASO tools for efficiency and scalability.
Required Skills and Experience
- 2+ years of experience in ASO with a proven track record of successfully improving app rankings (please provide examples). Especially for casual, hyper-casual games with global traffic. Strong knowledge of App Store (iOS) and Google Play (Android) algorithms and ranking factors. - Proficiency in keyword research tools (e.g., AppTweak, Sensor Tower, MobileAction, Data.ai). - Experience in A/B testing store assets and analyzing conversion impact. - Understanding of app localization strategies for different markets. - Strong analytical skills with experience using data-driven insights to optimize ASO efforts. - Familiarity with performance marketing and how ASO aligns with paid UA. - Ability to work independently in a fast-paced, growth-oriented environment.
Why Candidate should apply this position
- Competitive Salary - Performance Review (2 times per year) - Performance Bonus (1 time per year from 0.5-month to 3-month salary amount) - Annual Leave: 15 days and other leave types - Private health Insurance - MacBook to be provided - Good chance to explore new trends in the digital market - Opportunity to learn and work with the most advanced advertising technology platforms - Work in professional, active, international and dynamic environment
Preferred skills and experiences
- Knowledge of SEO principles and how they apply to ASO. - Background in app monetization strategies (e.g., ad revenue, in-app purchases).
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