Assistant Brand Manager
Communications Marketing Strategy Analytical
Salary
Location
Job Overview And Responsibility
- Event & Experiential Marketing: Build the new user acquisition ecosystem by organizing or supporting brand events, pre-natal workshops, etc to provide direct interaction with the brand. - In-Store Activation: Developing and implementing new user acquisition programs, visual merchandising, and staff training in local Mom and Baby chains. - Digital Activation: Executing social commerce initiatives for local Mom & Baby (e.g., supporting live streams on TikTok Shop, Facebook Live, etc), running digital contests, and interactive campaigns to drive immediate engagement and purchase. - Collaboration: Working closely with the CCD and sales teams to ensure smooth execution of new user acquisition activities. - Feedback & Optimization: Collecting real-time feedback from acquisition activities, analyzing their impact on immediate sales or engagement, and making quick adjustments. - Compliance: Ensuring all programs, especially those involving sampling or direct consumer interaction, strictly adhere to the WHO Code, Marketing in IFT for FrieslandCampina, and local regulations in Vietnam.
Required Skills and Experience
- Education: BS/MS degree in marketing or a related field Experience: - Strong customer relatonship management to directly work and manage execution in each chain - Well planning skill to manage multi-activities happen at the same time across 14 chains - Strong can-do attitude, willing to test & learn for the continuous improvement - Willing for business trip Nationwide even in the weekend (with compensation after that)
Why Candidate should apply this position
- 13th-month salary & KPI bonus based on business performance - Full social insurance on full salary from day one - Competitive salary & benefits package - Development programs to support your growth - Opportunity to #UnleashYourNature.
Preferred skills and experiences
Prioritize candidates who can onboard as soon as possible
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