Trade Marketing Manager
Strategic Planning Collaborating
Salary
Location
Job Overview And Responsibility
- Drive Channel Growth & Financial Delivery - Deliver volume, gross/net sales, gross margin, and BOI targets across sales channels. - Optimize trade spend and product mix to improve P&L profitability. - Monitor performance and adjust strategies to meet commercial targets. - Lead trade marketing input into monthly forecasts (IBP) and annual brand plans. - Lead End-to-End Trade Planning & Execution - Translate brand and category strategies into actionable trade plans by channel and customer. - Build and manage the annual trade activation calendar aligned with brand priorities and seasonality. - Develop impactful promotions, visibility programs, and in-store mechanics to win at the point of purchase. - Partner with RGM to design promo strategies and channel mix that maximize ROI. - Champion Cross-Functional Collaboration - Work closely with Sales teams to ensure trade plans are executed effectively across all commercial channels. - Align continuously with the Brand team to bring brand strategies to life at the point of sale, ensuring consistency and impact. - Collaborate with Finance and RGM to evaluate ROI and optimize promotional investments. - Act as the central connector between strategy and execution, ensuring seamless coordination across functions. - Channel Development & Executional Excellence - Champion growth plans for priority channels (e.g., Modern Trade, General Trade, or Pharmacies). - Drive outlet coverage, executional excellence, and shopper conversion within focus channels. - Lead pilots and innovation projects, scaling successful initiatives across the business. - Ensure consistent execution of tailored channel programs with field sales and account teams. - Trade Investment Monitoring & Optimization - Evaluate ROI and performance of trade activities with support from RGM and analytics teams. - Conduct post-activation reviews and integrate insights into future planning. - Propose innovative trade tactics that challenge the status quo and support commercial priorities.
Required Skills and Experience
- 3-5 years of experience in Trade Marketing, Sales, Commercial Strategy, or RGM in FMCG or Consumer Healthcare. - Proven track record in channel development, in-store execution, and trade investment optimization. - Strong financial acumen and ability to translate insights into commercial strategies. - Experience working cross-functionally to influence outcomes and drive execution.
Why Candidate should apply this position
Benefits will be shared in details for successful candidates
Preferred skills and experiences
Strategic thinker with a challenger mindset and strong problem-solving capabilities. Highly collaborative and effective communicator across functions and levels. Comfortable with ambiguity and fast-paced environments; adaptable and resourceful. Fluent in English.
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