Brand Manager

Closed

Analytics Collaborating Strategic Planning

Location

Hanoi

Job Overview And Responsibility

- Develop strategies and manage marketing campaigns across ABL & BTL to ensure that products and services meet the expectations of Gen Y & Gen Z customers and to build the credibility of brands in those customers’ minds. - Manage and quantify the whole branding journey from approaching customers to nurturing relationships with customers in Gen Y & Gen Z. - Manage & develop loyalty, partnership, and customer experience programs as key approach to build relationships with customers. - Be responsible for ensuring that the products and services that fall under their brand resonate with current and potential customers; - Be able to draw on the consumer research and monitor market trends. Therefore, having a grasp of the target market and also potential target markets is the key. - Play a pivotal role within senior management teams when providing feedback, analysis, and planning on key brand activities. - Coordinate internal resources (IMA: Marcom, Digital, Production, Design, CS) and external agencies to make sure they’re respecting the brand purpose and guidelines throughout every execution and communication. - Be in contact with other departments such as finance, purchasing, and operations to ensure a strategic overview of the business and future market opportunities; - Have creativity and an ability to produce innovative and original ideas for strategic plans, branding activity proposals, and be accountable for budget management. - Assist Marketing Manager in other tasks upon assignment.

Required Skills and Experience

- Have a bachelor’s degree in Marketing, PR, ... or relevant majors; - Have at least 05 years in the Marketing field and 02 years at the Brand Manager position; - Experience of working with brands and in some instances of F&B /FMCG / chained operations marketing; - Have research and analysis skills: understanding of consumer needs and behaviors, strong analytical ability, knowledge to quantify branding activities. - Knowledge about marketing mix, media channels, PR, and social marketing; - Interpersonal skills: strong communication and working cross-functionally, be a team player and a respected leader; - Have time and project management skills, including the ability to work on multiple projects at the same time; - Management and coordination skills: strong attention to detail, think big, deliver strategic solutions, and budget management. - Have knowledge of MS Office and good presentation skills; - Fluency in written and verbal English communication is an advantage. - Having a strong interest in AI and technology application to marketing is a plus.

Why Candidate should apply this position

- Salary range from: 25.000.000 – 30.000.000 VND (Gross); - Working time: Monday - Friday (8:30 - 17:30); Working online on Saturday (8h30 – 12h); - Social insurance; - KPI bonus, Yearly Bonus; - Preferential policies for internal employees when using services under Homefarm brands.

Preferred skills and experiences

- Experience in loyalty programs is a plus. - Fluency in written and verbal English communication is an advantage. - Having a strong interest in AI and technology application to marketing.