Viral Video Content Lead – GTM
ClosedDigital Marketing Viral Marketing Videography Video Editing
Location
Benefits
Free lunch and Snacks
Job Overview And Responsibility
Arrowster is an AI-native study abroad startup backed by the founding team and board members at OpenAI, Duolingo, and Meta. We’ve built one of Vietnam’s fastest-growing student ecosystems: 15M+ monthly views, $1M+ booked revenue, and a content engine that never stops. Now we’re looking for creators better than us to take it to the next level. About the Role: - We’re not looking for someone who wants to go viral. We’re looking for someone who already has. - You’ll lead Arrowster’s video direction across TikTok, Reels, and Shorts, working directly with the Go-to-Market team. - You’ll learn from the best: Duolingo’s ex-VP of Growth, KOLs with >100M+ views, and other mentors who’ve scaled creative systems globally. Mission: - Build and lead the short-form engine - Design new playbooks; ship within hours - Convert every success/failure into reusable frameworks - Integrate with GTM for full-funnel impact What you'll do: - Build and lead Arrowster’s short-form video engine - Design and test new video playbooks - Turn every success and failure into reusable frameworks - Collaborate with the GTM teams for integrated customer journey across distribution channels
Required Skills and Experience
- Built videos that blew up not by luck, but because you understand creative systems, retention curves, and storytelling that hooks instantly. - Can lead a content crew from idea to publish within hours - Obsess over building systems that scale creative output - Want to learn directly from world-class operators and win big
Why Candidate should apply this position
Work setup - We work in person from District 2, Ho Chi Minh City. - We used to go seven days a week. Now we average 6 days a week to allow for flexibility, but everyone here still works hard because they want to win, not because someone tells them to. - If you want a chill content role, this isn’t it. If you want to write, learn, and grow faster than anyone your age, it is. Why this role matters - Work directly with an international founding team (Harvard, Oxford) - Mentorship from top global growth leaders (including Duolingo’s ex-VP of Growth) - Competitive base from 20M VND + KPI bonuses - Creative control and the chance to build your own viral system Benefits package: - 2-month probation at 100% salary - Social Insurance per VN law - 12 annual leave days - Public holidays - Office lunch provided - Relocation support case-by-case - We do not standardize a “13th month” bonus — upside is via KPI bonuses Note: All compensation bands and rules here are for reference only; we have waived them for exceptional candidates.
Preferred skills and experiences
- Candidate can onboard soon
Report to
Country Manager & CEO
Interview process
2 rounds
