Product Marketing Assistant Manager

Closed

Digital Marketing Marketing Marketing Strategy eCommerce Communications Brand Marketing

Location

Ho Chi Minh

Job Overview And Responsibility

• Be responsible for the product marketing strategy with a multi-channel timeline and marketing content plan in collaboration with internal & external teams. • Build launch & yearly marketing plans relying on solid user insights and strategically aligned with product roadmap, with the objective of generating product brand awareness and ultimately growing the player base. • Collaborate with Performance team to optimize the advertising campaigns targeting and assets; with Product team to implement strategies & ensure effective communication of focused products. • Develop and implement go-to-market (GTM) strategies for new product launches or enhancements, including pricing, positioning, and promotional strategies. • Be able to understand and internalize product features, user experience, business value and market implications from a marketing perspective. • Conduct in-depth market research, competitive analysis, and customer segmentation to identify trends, customer needs, and growth opportunities. Use data and insights to influence product strategies and marketing campaigns. • Plan and execute marketing campaigns to promote product launches, features, and updates, ensuring alignment with overall marketing strategy. • Monitor and analyze the performance of product marketing campaigns, track key performance indicators (KPIs), and adjust strategies as needed. • Manage the budget spending of product marketing activities. • Plays a key role in cross-functional collaboration.

Required Skills and Experience

• Experienced in Product Marketing/ Brand Marketing/Marketing/Communication positions. • Working experience in CFC/E-commerce/Fintech/Digital Bank/FMCG company with domain knowledge in online channels. • Strong understanding of customer behavior, competitive & market landscape. • Data driven, good stakeholders’ management, problem-solving, and communication skills. • Fluent English communication.