Senior Trade Marketing Manager
Communications Problem Solving
Salary
Location
Job Overview And Responsibility
- Bring customers insights, commercial strategy & channel role & competition movement understating to lead team in properly translate into the development, communication and execution of portfolio channel programs driving the best & long-term customer supports & loyalty toward HVN. - Support channel strategy process ensuring right channel segmentation, pack type, brand prioritization and lead the success exploration & development of potential sub-segment (independent minimart) - Utilize internal & external data to monitor the brands performance at channel, identify Issues & Opportunities, make promptly recommendation to go forward, independently lead the development & implementation of trade plan to build & keep growths for those brands (Heineken, Tiger & Innovation Portfolio). - Own robust understanding of the shopper insight, market & channel landscape and bring that perspective to team members & into this translation/injection into innovation of POSM/TOT, from the concept development to production, deployment and evaluation. - Lead adhoc project based on company requirement (i.e. Visibility in hot zones project)
Required Skills and Experience
- University degree in Business Administration, Economics, Marketing - At least 6-year working experience in the relevant field in beverage industry or FMCG. - Has good understanding of value driven topline growth strategies within FMCG context; understands and demonstrates practical implications of RTC, market GRIP, and omnichannel concepts - Good communication, negotiation and presentation skills - Analytical thinking, strategic thinking and problem-solving skill - Creative thinking, open-minded and enthusiasm - Strong analytical and problem-solving abilities. - Excellent communication and interpersonal skills. - Proficiency in MS Office, BI tool and familiarity with marketing software/tools. - Ability to work independently and as part of a team. - Fluent in English.
Why Candidate should apply this position
Benefits will be shared in details for successful candidates
Preferred skills and experiences
Prioritize candidates who can onboard as soon as possible
Apply for this job
Completed jobs (13)
