Marketing Campaign Specialist
Marketing Strategy Project Management Strategic Planning
Salary
Location
Job Overview And Responsibility
- Act as the campaigns POC, responsible for coordinating and refining all aspects of marketing campaigns, such as activity mechanics, branding, associated content and more. - Act as the bridge between user-acquisition campaigns and brand marketing. Champion the brand and user-focused narrative in all areas to drive user growth. - Maintain a company-wide campaigns calendar, including local and global campaigns. - Collaborate across teams to help optimize and potentially combine campaigns under one central theme. - Copywriting and proof-reading campaign related communications. - Ensure accuracy of marketing materials and be an approver for all marketing campaigns. - Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance. - Innovate and implement test-and-learn strategies along with delivering results. - Launch paid acquisition campaigns, referral campaigns and co-marketing campaigns
Required Skills and Experience
- Fluency in English is required to be able to coordinate with overseas partners and stakeholders. - Experience working with integrated marketing campaigns. - Project management skillsUnderstanding of the crypto market in general. - Experience or strong interest in copywriting. - Good understanding of branding, performance marketing and analytics. - Demonstrates a clear and concise style of communication, with a creative/fun spin when relevant. - Has worked in big teams and has experience managing projects with numerous stakeholders - 5+ years of experience in marketing campaign - Strong sense of responsibility and resistance to stress. - Self-motivated and results-oriented
Why Candidate should apply this position
- Shape the future with the world’s leading blockchain ecosystem - Collaborate with world-class talent in a user-centric global organization with a flat structure - Tackle unique, fast-paced projects with autonomy in an innovative environment - Thrive in a results-driven workplace with opportunities for career growth and continuous learning - Competitive salary and company benefits - Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Preferred skills and experiences
- Additional languages would be an advantage.
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