Affiliate Marketing Strategic Planning
- Manage, support, and grow relationships with matured affiliate partners (post 6–12 months).Regularly assess and improve affiliate performance metrics across various KPIs - Develop tailored growth strategies for high-potential partners and identify upsell opportunities - Drive cross-product conversion across Binance offerings (e.g., Futures, Earn, Options, Web3 Wallet, Fiat, etc.) - Work closely with cross-functional teams (Product, Ops, Marketing) to streamline affiliate-related initiatives - Proactively manage partner expectations, resolve conflicts, and handle crisis communications professionally - Provide data-driven insights and performance reports to optimize affiliate contributions to the business - Maintain comprehensive documentation and CRM tracking of affiliate engagement, feedback, and campaign performance
- 3+ years of experience in affiliate marketing, partner relations, or growth marketing - Proven success in managing affiliate or referral programs, ideally in fintech or crypto - Excellent interpersonal and communication skills, with the ability to manage stakeholders across cultures and regions - Demonstrated crisis and relationship management experience - Data-driven mindset with ability to interpret metrics and identify growth opportunities - Fluency in English is required to be able to coordinate with overseas partners and stakeholders. - Self-starter with strong organizational skills and a collaborative attitude
- Shape the future with the world’s leading blockchain ecosystem - Collaborate with world-class talent in a user-centric global organization with a flat structure - Tackle unique, fast-paced projects with autonomy in an innovative environment - Thrive in a results-driven workplace with opportunities for career growth and continuous learning - Competitive salary and company benefits - Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
- Additional languages such as Spanish, Portuguese, Russian and Vietnamese would be an advantage.