Growth Marketing Specialist
Growth Strategy Analytics
Salary
Location
Job Overview And Responsibility
Customer Acquisition & Top-of-Funnel Growth - Execute acquisition strategies across paid, organic, and partner-led channels to grow the top of the self-serve funnel - Partner with teammates to optimize multi-channel campaigns (e.g., paid search, paid social, SEO, content syndication) to attract high-intent users and test messaging and creative approaches - Improve efficiency by tracking CAC, lead quality, and channel performance—applying insights to inform budget allocation and testing - Collaborate on landing page optimization with Web, Product Marketing, and Brand teams to ensure a seamless and localized user experience from ad click to sign-up - Contribute to experiments across ad formats, landing pages, and targeting strategies to drive continual performance gains. Trial Activation & Conversion Optimization - Support the execution of onboarding journeys by mapping user behaviors and milestones, identifying friction points, and implementing flows that accelerate users to value. - Assist in developing lifecycle marketing programs across email, in-app messaging, and notifications to nurture free trial users toward paid conversion. - Collaborate with Product and Revenue teams on testing pricing, packaging, and trial configurations to improve conversion efficiency. - Contribute to experimentation around UX, messaging, and feature exposure—using funnel and cohort data to drive insights and action. - Deploy usage-based triggers and behavioral cues to deliver timely nudges, tips, and upgrade prompts during the trial phase Customer Engagement, Retention & Expansion - Execute expansion-focused monetization campaigns to increase plan upgrades, encourage annual commitments, and deepen product adoption—particularly for accounts below the Sales/CS engagement threshold. - Develop lifecycle programs that support ongoing product adoption, feature discovery, and opportunities for upsell and cross-sell. - Collaborate with the Digital Success team to support scalable retention efforts—contributing marketing-driven touchpoints that reinforce value, reduce friction, and keep users engaged throughout their journey. - Partner with teammates on re-engagement and win-back strategies for users at risk of churn—aligning on signals, messaging, and timing to deliver coordinated outreach. - Assist in testing personalized upgrade prompts, contextual nudges, and account-based offers aimed at increasing ARPU and customer lifetime value. - Work closely with Product, Digital Success, and Data teams to analyze user behavior, measure program impact, and identify opportunities for continuous improvement in expansion and engagement
Required Skills and Experience
- Experience working in a product-led growth (PLG) motion in a software-as-a-service (SaaS) business - 2-3 years of experience in growth marketing, web marketing, digital marketing, or lifecycle marketing - You thrive in a fast-paced environment where you can execute measurable initiatives with guidance and collaboration. Experience executing marketing initiatives that improve the user experience and generate revenue - Hands-on experience in at least one area of the self-serve funnel (acquisition, conversion, or expansion), with a willingness to grow across the full journey - Proficiency with marketing and analytics tools (e.g., HubSpot, Clarity, A/B testing platforms) - Strong analytical thinking paired with creativity and a passion for experimentation - Excellent collaboration and English communication skills for working cross-functionally across the marketing, product, and revenue teams - International work experience with the ability to work across global time zones
Why Candidate should apply this position
At Katalon, we bring together self-starting, open-minded, and talented people while actively promoting a transparent and growth-enabling working environment. But don't just take our word for it. Take a better look below! - Competitive Pay & Bonuses: We believe in rewarding great work! You'll receive an attractive salary package plus performance bonuses to help you meet your financial goals - Your Health & Happiness Matter: Take care of yourself with our comprehensive health coverage, flexible work options, and generous time off. We understand that life happens outside of work too! - Location-Tailored Benefits: Enjoy a complete benefits package designed specifically for your country, giving you the best coverage where you live - Everything You Need to Succeed: Work with top-of-the-line equipment and enjoy modern facilities, plus helpful allowances to support your work setup - A Place Where You Belong: Join our worldwide family where we celebrate what makes each of us unique. Here, everyone has a voice and equal opportunities to shine - Room to Grow & Thrive: Your success is our success! We foster a trust-based culture where you can develop your skills, take on new challenges, and be recognized for your achievements
Preferred skills and experiences
Prioritize candidates who can onboard as soon as possible
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