Senior Marketing
Marketing Strategy Marketing Digital Marketing
Salary
Location
Job Overview And Responsibility
Marketing Planning & Execution - Ignite creative brainstorming sessions to craft and propose targets, develop and implement IMC plans and campaigns, including the IMC component of campaign launching in alignment with key business priorities, brand & customer needs, and work with product team, KOLs, Community team to drive publishing goals such as acquiring new users, retaining current ones, re-engaging churned users, and boosting event performance. - Manage and execute the elements of the optimal IMC mix including content marketing (develop and refine captivating content, optimize & report on: website, copywriting, art direction, video production (3D, MV, short film, web material, iTVC, influencers activities). Leveraging contents in tailored ways to specific channels and campaigns, in collaboration with partners like production houses, agencies, photographers, and key opinion leaders (KOLs). Performance Management - Responsible for product and campaign awareness, users reach & engagement metrics on social media platforms, managing all brand’s media channels. - Produce insightful periodic and post-campaign reports to measure key performance indicators (KPIs) and highlight areas for improvement. - Conduct in-depth analysis and evaluation of the effectiveness of various campaigns and channels to continuously optimize marketing strategies.
Required Skills and Experience
- Experience: Minimum 3 years in end-to-end Marketing project management with extensive experience in digital campaign marketing. - Qualifications: Bachelor's degree or equivalent practical experience, coupled with a portfolio showcasing your past projects. - Passion: A deep love for Football & Gaming is a must - Skills: Sharp analytical mind, strong problem-solving abilities, and clear, effective communication skills. - Language: Fluent in English.
Why Candidate should apply this position
- Impactful & Challenging Work: Join a dynamic environment where your contributions can shape the gaming experiences of millions. - Opportunities for Growth: Embark on a journey of personal and professional development across various business tracks. - Vibrant Culture: Connect with like-minded individuals in a lively and inclusive workplace, where we work hard and play hard. - Autonomy: Take charge of your projects and make your mark on the gaming industry. - Competitive Package: Enjoy competitive salaries, modern facilities, office perks, and medical benefits.
Preferred skills and experiences
- It is a plus point if the candidate is fluent with mechanism of main social platforms such as Facebook, Youtube, Tiktok, Discord, etc.
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