Senior Strategic Planner
Communications
Salary
Location
Job Overview And Responsibility
1. Strategic Planning & Insight Generation: • Lead the analysis and synthesis of market data, consumer research, and cultural trends to uncover foundational insights that unlock growth opportunities. • Distill complex information (from both English (and/or Chinese) and Vietnamese sources) into sharp, actionable strategic platforms that form the basis of our creative and engagement efforts. • Develop and author comprehensive engagement strategies, defining the core problem, target audience, and the strategic solution. 2. Communication & Narrative Crafting: • Craft and deliver compelling strategic narratives and presentations to senior leadership and cross-functional teams, articulating the strategic direction with clarity and persuasion. • Author inspirational creative briefs and lead briefing sessions to ensure the creative and content teams are aligned and inspired by the strategy. 3. Media & Influencer Strategy: • Formulate and lead the media relations strategy, cultivating high-level partnerships with key online publications and media partners to drive positive, on-strategy brand coverage. • Architect and oversee the KOL/top IB strategy, from establishing selection criteria and vetting top-tier talent to strategic briefing and performance measurement. • Provide strategic oversight on media channel selection, optimize the media mix based on campaign goals and audience insights.
Required Skills and Experience
• Minimum of 8 years of experience in strategic planning, brand management, or a related communications role within an agency or client-side. • A proven track record of developing and executing successful strategies that have delivered measurable business results. • Exceptional communication, presentation, and storytelling skills, with the ability to influence senior stakeholders. • Superior analytical and critical thinking skills, with a talent for turning complex data into a simple, compelling story. • Full professional proficiency in both English (and/or Chinese) and Vietnamese is required. • Deep understanding of the Vietnamese media landscape, including digital channels and key publications. • Established network of contacts within the Vietnamese media and influencer community is highly advantageous. • Ability to work autonomously, lead complex projects, and mentor junior team members. • Expert proficiency in PowerPoint/Google Slides for building persuasive strategic arguments.
Why Candidate should apply this position
Benefits will be shared in details for successful candidates
Preferred skills and experiences
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