Chuyên viên Digital Marketing
Digital Marketing Analytics
Salary
Location
Job Overview And Responsibility
Manage and optimize app-focused ad campaigns: - Manage ad campaigns on platforms like Google Ads, Facebook Ads, TikTok, and Apple Search Ads and other channels, with a focus on user acquisition and in-app conversions; - Oversee email marketing campaigns to engage both current and potential customers; - Continuously optimize campaigns by adjusting budgets and targeting strategies to enhance user experience and acquisition; Performance Analysis & Reporting: - Monitor and analyze campaign data, evaluating performance to recommend improvements; - Generate regular reports with insights focused on user acquisition and engagement; A/B Testing & Content Optimization: - Test various ad creatives, formats, and audiences to identify the most effective combinations that drive app installs and user engagement; - Refine ad content and design based on test results to improve campai effectiveness; Strategic Research & Implementation: - Conduct keyword and competitor research to enhance campaign strategies; - Keep up with mobile advertising trends and implement best practices to ensure optimal outcomes; Budget management and forecasting: - Efficiently manage budgets to maximize ROI and forecast future needs based campaign performance; Other duties (if any): Complete any additional tasks as assigned by the Line Manager.
Required Skills and Experience
- Education: Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field - Experience: At least 2 years in performance advertising, especially with mobile app campaigns (Google Ads, Facebook Ads, TikTok Ads, Apple Search Ads); - Analytical Skills: Proficient in metrics like CPI, CPA, ROAS; familiar with tools such Google Analytics and mobile attribution platforms (e.g., AppsFlyer, Adjust, CleverTap…); - Mobile Market Knowledge: Strong understanding of app marketing trends and user behavior; - Organizational Skills: Ability to manage multiple campaigns effectively and optimize based on data insights; - Creativity: Capable of creating engaging ad content and testing different approaches for performance; - Language: Good communication skills in English; - Equipment: Must have a personal laptop; - Strong collaboration and communication skills; - Ability to work independently and adapt to changing situations; - Mature, detail-oriented, and results-driven.
Why Candidate should apply this position
- Professional development: Upgrade your skills and ignite your career; - Collaborative atmosphere: Everyone works together to execute the mission; - Team spirit: Caring for our people and bonding together are musts for us; - Dynamic growth: Our teams are scaling up quickly as the recruiting market is booming. There’s no better time than now to come on board; - bTaskee has a diverse, international, and supportive community culture. Our English-speaking environment lets you improve your language skills.
Preferred skills and experiences
Prioritize candidates who can onboard as soon as possible
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