Area Senior Brand Manager
Brand Marketing Branding Marketing Strategy
Salary
Location
Job Overview And Responsibility
- Portfolio/Brand Development - Leverage category, consumer, customer and company growth drivers to assess & identify future source of growth and develop innovation vision boards for long term portfolio growth - As key design market, co-work & influence global innovation stream & define timeline for rollout - Define & lead Geo-Expansion projects for OTC SEAT Business unit - Feed Area input to category & cascade category strategies and requirements to Local Operating Company - Tailor toolkits across diverse needs of SEAT Markets - Manage the complexity to grow OTC business by considering the different consumer’s insights, Regulatory requirements and HS development status in each market, and lead the discussions w/ Local Operating Company to formulate impactful short-term & long-term vision boards with different approaches such as 1) new product development, 2) sourcing site changes, 3) geographic expansion of existing formula, 4) new market entry…etc to deliver business results - Develop compelling consumer insights and apply them to the full marketing mix, which includes developing/guiding differentiated consumer-centric concepts, science-based claims, product consumption experience and packaging - Develop Brand Activation Strategy and Plans, and lead its implementation across multiple countries - Drive Portfolio, A&P spends and Business/Financial objectives across countries & categories - Lead delivery of in-market launches by working seamlessly across boundaries, functions, matrix structures, based in different geographies - Drive consistent execution of global brand identity, brand heart and visual brand language of the brand, while ensuring high relevance and impact to the local markets
Required Skills and Experience
We are looking for professionals with these required skills to achieve our goals: - Bachelor’s degree - 7 to 10 years marketing experience - Brand, Portfolio, NPD, Communication, and P&L management - Strong in Data and Insight analysis to explore the new insights & opportunity Personal Attributes: - Ability to drive the agenda and influence the decision with strategic thinking - - Agile and quick learning curve in the face of changing environment - Growth mindset and go the extra mile - Good team player, collaborative
Why Candidate should apply this position
- Benefits will be shared in details for successful candidates
Preferred skills and experiences
- OTC experience, Regional leadership experience will be a plus - Demonstrates knowledge base leadership – able to join multiple sources of data to get to meaningful insight & action - Demonstrated ability to lead complex projects with multiple stakeholders with successful outcome - Ability to lead within a matrix organization, integrating complex multifunctional efforts crossing multiple business area - Experience of leading new product development or successful innovation launches in market - Experience in developing concepts, probing & articulating consumer’s insights to formulate category/brand strategy, communication strategy and execution plans to achieve the positive results - Experience in brand growth architecture, setting brand/variant roles & priorities and building portfolio - Excellent written and oral communication skills, ability to formulate holistic business solutions for different business case - Good business acumen, and using data to explore new opportunity or pre-empt competition - Good understanding of Haleon global OTC strategy is a plus
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